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Seven Content Types to Focus on in Your 2023 Marketing Strategy

Webbiquity

Interactive Content Interactive content is an amazing way to boost all relevant engagement metrics: time on page, click-through rates, and conversion rates. Plus, it’s a great way to reduce bounce rate, and it is highly shareable. Coschedule features some great case studies.

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Types of Qualitative Research: 13 Approaches and Methods to Help Your Business Grow

Optinmonster

Quantitative research would give you information such as: The number of website visitors The length of time users stay on each page The number of leads generated from each email signup form More quantitative data, such as online shopping statistics and conversion rates This information is all important data about user behavior.

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Top seven chatbot platforms and tools available

ClickZ

Reply.ai’s chatbot tool can be used across Facebook, websites, and Skype. In addition to the regular set of reports that Botsify provides, its “Tree View” gives you a bird’s eye view as well as a granular view of your customer conversations. Case study. Case studies. Case studies.

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Do You Know When to Create and When to Curate?

Convince & Convert

This week: From ExactTarget , a free set of case studies called The Power of Digital Marketing. From Janrain , a free guide to improve your conversion rates and your data quality. If you could do a Skype call with any living person, who would it be? He would want to Skype with Phil Mickelson or Bubba Watson.

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Being Loud About 3M’s Quiet but Powerful Innovations

Convince & Convert

This week: From ExactTarget , a case study about mobile optimization and Careerbuilder’s Responsive Email Design Results. From Expion , a case study about how H&R Block mobilized 90,000 tax professionals in social media using Expion to guide their activity. From Cision , a free online content marketing kit.

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Contagion, Social Media, and Why Things Catch On

Convince & Convert

This week: From ExactTarget , a free white paper called “ 3 Truths Every CMO Needs to Know About Social Media and the Customer Experience “ From Expion , a case study about how H&R Block mobilized 90,000 tax professionals in social media using Expion to guide their activity. ” See you next week!

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How to Maintain Your Brand’s Authentic Voice

Convince & Convert

This week: From ExactTarget , a free white paper called “ 3 Truths Every CMO Needs to Know About Social Media and the Customer Experience “ From Expion , a case study about how H&R Block mobilized 90,000 tax professionals in social media using Expion to guide their activity. ” See you next week!