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Protecting your email list and reputation

ConvertKit

And while it can take months or years to build up hard-earned trust, it only takes one spammer to derail it. In the tech-driven twenty-first century, spamming is more prevalent than ever. As such, it’s important to take steps toward staying secure and spam-proof, for your peace of mind and for the sake of your business.

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SocialOomph offers essential Twitter tools

Biznology

Twitter Keyword and Hashtag Auto-Follow. I have done it on auto-pilot before, but that just ended up being madness, resulting in being lured into following SPAM Twitter profiles because they’re getting better and better at dropping high-value keywords and hashtags into their tweets. Twitter is funny.

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Top 10 Email Marketing Tips for Financial Services

SendX

What Benefits Can You Get from Email Marketing as a Financial Advisor? Here are some of the specific benefits that you as a financial advisor can expect to see: Speaking directly to your target market How many opportunities do you get to send a personal message straight to those in your target market? So use your assets!

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SPF, DKIM, and DMARC: How to make sure your emails pass these 3 types of email authentication

ConvertKit

Email authentication can be very complex, but it's crucial for your email deliverability. This prevents spam and phishing and makes email more secure. Authentication (SPF, DKIM, and DMARC). Main takeaways. Authentication exists to verify that a message is coming from a specific sender. Stay in touch. Apple Podcasts.

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The 10 Best Email Marketing Strategies That Actually Work

TrustRadius Marketing

If you have a list of contacts and quality content, email marketing can seem as simple as clicking ‘send’ If you want to generate more click-throughs, however, here are some tips that can increase engagement. Another personal touch that can make customers feel important is signing the email with a real signature and name.

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What are Scam Bots, and How Do They Affect Businesses

Spiralytics

Have you ever noticed spam comments on social media platforms goods or offers that seem too good to be true? Automated posts, comments, and messages regularly flood social networking sites such as Instagram, YouTube, Facebook, and Twitter. Perhaps you saw comments that seemed to be out of context and inappropriate.

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Why we care about email marketing: A marketer’s guide

Martech

How the Email Marketing Periodic Table can optimize email. Then, in 1978, DEC marketing manager Gary Thuerk sent what amounted to the world’s first spam email, an unsolicited email that brought in an initial $13 million of sales for Digital’s VAX computer systems. 6 best practices every email marketer must follow.