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How to Audit your Email Campaigns for Better Results

Webbiquity

An audit can be done internally by a company, or externally as an independent examination conducted by a third-party. Quality: Identify whether the given subject line, pre-header text, and actual email content gets more open and clicks. Step #1: Evaluate the Content Creation Process. Content Creator(s). Pre-Header.

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6 Great Email Lessons From the GDPR Deluge of 2018

Content Marketing Institute

These emails, prompted by the European data protection and privacy law that took effect May 25, asked us to confirm our interest in continuing to receive email from the sender. Many asked us to review and accept new privacy policies. HANDPICKED RELATED CONTENT: 8 Copywriting Techniques to Boost Email Conversions.

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The Best Email Deliverability Guide Ever

Act-On

You work hard on your email marketing programs: developing copy, selecting supporting content, finding the right visuals, making sure the right people on your team have reviewed and approved. Or getting stuck in SPAM folders, never to fulfill their destiny? Soft bounces are often temporary, and senders can typically fix them.

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How to Design Emails to Reach the Inbox

Adobe Experience Cloud Blog

You cross your fingers that it doesn’t get tripped up in spam filters or sent to junk, and let out an emphatic sigh of relief when you know your email made it through the gauntlet. Here are some helpful tips you should keep in mind when crafting your message and creating your email: Offer and content match subject line. Phishing URL.

Design 48
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10 Best Practices for Using Links in Emails

Adobe Experience Cloud Blog

This seems obvious, but mistakes can be easily made here. Contextual links - Use links highly relevant to the content, with the most important and relevant links at the top of the email, also linking to the appropriate product pages, promotion or thought leadership. URLs should match the content being offered. Example: [link].