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Venntive Adds Communities to Small Business Marketing Automation and CRM

Customer Experience Matrix

More puzzling was Venntive’s decision to include a full accounting system and a community management features such as private discussion forums, Wikis, events, and custom fields for groups within its database. You can be certain that this is the first time “Boy Scout troops” has come up as a category of marketing automation users.

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Book Review: Social Media Marketing

Webbiquity

This saves time, effort and money in the long run, but it’s a step too many companies skip over. Involvement: understand that everyone in your company has a stake in social media success and most of your employees are probably already members of at least one social network. And those are just from the first chapter.

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6 Ways Marketing Content Can Support a Customer Service Team

Hubspot

Does this sound like the situation at your company? Here are six ways Marketing can help customer success managers (CSMs) and service reps transform the client experience, and the benefit Marketing can receive in return. 6 Ways Marketing Content Can Support a Customer Service Team. A good place to start?

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How To Create A Know-It-All Company - CIO.com - Business Technology Leadership

Buzz Marketing for Technology

Are you involved in setting the direction for your companys IT budget or strategy? How To Create A Know-It-All Company. Heres how some companies convinced individuals to share best practices. All employees are expected to read it carefully and respond immediately if they can share a contact or industry background.

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Alterian Pushes Into Social Media Management with Techrigy Acquisition

Customer Experience Matrix

Marketing automation vendor Alterian yesterday announced its acquisition of social media monitoring company Techrigy. This would be a major step beyond using aggregate social media data as a way to measure marketing performance – although even such measurement would be itself a great leap forward for most companies today.

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The complete knowledge sharing guide. | lucasmcdonnell.com

Buzz Marketing for Technology

1542 spam: time for a challenge question. You can fill in that blank with some of the following reasons: *Â? I don’t really see how knowledge sharing can apply to me or my business. * We have other people at my company who worry about that kind of thing. *Â? Who can use this guide? April 2007. March 2007.

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11 corporate communications tools to boost team performance

Sprout Social

Communications tools are make-or-break for modern companies. But the bigger your company, the faster these issues tend to snowball out of control. These tools can be put into two buckets based on their respective audiences — internal and external. Company Intranet or wiki tools. Team chat tools. Enterprise.