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Venntive Adds Communities to Small Business Marketing Automation and CRM

Customer Experience Matrix

It is clearly “all-in-one” sales and marketing software for very small business, combining marketing automation, CRM, and ecommerce along the lines of Infusionsoft and Ontraport (formerly OfficeAutoPilot). You can be certain that this is the first time “Boy Scout troops” has come up as a category of marketing automation users.

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Alterian Pushes Into Social Media Management with Techrigy Acquisition

Customer Experience Matrix

Summary: Alterian's purchase of Techrigy marks the first integration of serious social media management with marketing automation. Marketing automation vendor Alterian yesterday announced its acquisition of social media monitoring company Techrigy. Users can also add their own feeds to search.

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Data Cleaning Tips

GreenRope

We have tools for quickly removing bounces or unsubscribes, merging duplicate contacts, and merging contact and company data. You can also easily modify contact info en masse for contacts who belong to a certain group or have triggered certain types of marketing automation. Tip #3 Create a Guidebook for Reference.

Tips 52
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Demandbase: A New Twist In The Lead Management Automation Market

Online Marketing Institute

Demand Stream™ includes a Web widget that shows sales and marketing the names of companies visiting the Web site in near real-time. Users can query this widget to find out more about these visitors and decide if they want to purchase full business contact information. Just makes it easier to manage all the stuff.

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An Introduction to Sales Enablement – Webinar Transcription

Lead Liaison

Learn the definition of sales enablement, why companies use it, and how it can help your business. We also compare and contrast sales enablement vs. marketing automation and break down how these two technologies complement one another. Welcome message and company introductions have been removed. Transcription.

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Data Cleaning Tips

GreenRope

We have tools for quickly removing bounces or unsubscribes, merging duplicate contacts, and merging contact and company data. You can also easily modify contact info en masse for contacts who belong to a certain group or have triggered certain types of marketing automation. Tip #3 Create a Guidebook for Reference.

Tips 40
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Your Customers Love You, and This is Why

GreenRope

To do this, I’m going to use our own company as an example, and how we learned (and continue to learn) lessons about how to measure and improve the customer experience. Can you dedicate the resources to helping people accomplish whatever it is you are trying to solve for them? If you can, you differentiate yourself.