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Venntive Adds Communities to Small Business Marketing Automation and CRM

Customer Experience Matrix

It is clearly “all-in-one” sales and marketing software for very small business, combining marketing automation, CRM, and ecommerce along the lines of Infusionsoft and Ontraport (formerly OfficeAutoPilot). In fact, Sugarman said most of the company’s clients are B2B not B2C marketers. So far pretty normal.

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Alterian Pushes Into Social Media Management with Techrigy Acquisition

Customer Experience Matrix

Summary: Alterian's purchase of Techrigy marks the first integration of serious social media management with marketing automation. Marketing automation vendor Alterian yesterday announced its acquisition of social media monitoring company Techrigy. Users can also add their own feeds to search.

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Demandbase: A New Twist In The Lead Management Automation Market

Online Marketing Institute

However, many tech buyers visit vendor Web sites many times to learn about and compare products, yet few register or leave evidence of their activity. B2B marketers looking for ways to turn their Web sites into demand generation tools have some new solutions to consider. Reverse IP look up appears to be the new thing here.

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Data Cleaning Tips

GreenRope

Your CRM probably has data cleaning tools you’re probably unaware of. GreenRope offers extensive tools for data cleaning, so you know you’re working with the most up to date and relevant information. We have tools for quickly removing bounces or unsubscribes, merging duplicate contacts, and merging contact and company data.

Tips 52
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An Introduction to Sales Enablement – Webinar Transcription

Lead Liaison

Learn the definition of sales enablement, why companies use it, and how it can help your business. We also compare and contrast sales enablement vs. marketing automation and break down how these two technologies complement one another. Welcome message and company introductions have been removed. Transcription.

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Data Cleaning Tips

GreenRope

Your CRM probably has data cleaning tools you’re probably unaware of. GreenRope offers extensive tools for data cleaning, so you know you’re working with the most up to date and relevant information. We have tools for quickly removing bounces or unsubscribes, merging duplicate contacts, and merging contact and company data.

Tips 40
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Your Customers Love You, and This is Why

GreenRope

To do this, I’m going to use our own company as an example, and how we learned (and continue to learn) lessons about how to measure and improve the customer experience. Can you dedicate the resources to helping people accomplish whatever it is you are trying to solve for them? If you can, you differentiate yourself.