Litmus
SEPTEMBER 20, 2022
Email marketing is complex, and with over 300,000 potential renderings for an email, there’s no shortage of factors that can impact how your emails will actually look once they’ve hit your subscriber’s inbox. These email mistakes are just skimming the surface of all the potential mishaps that can happen. Unsubscribe rate.
Envy
FEBRUARY 13, 2021
When you're working in B2B tech marketing agency, it can feel like you're drowning in a sea of TLAs (three-letter abbreviations) and technical B2B marketing terms. Churn rate. When customers cancel subscriptions or stop buying from your company, they've churned. Did we miss any? Marketing terms. Account Based Marketing !
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Hubspot
DECEMBER 5, 2011
That way, you can compare each campaign’s performance against your own averages to know whether a specific campaign outperformed or underperformed your internal email benchmarks. Here, we'll cover the most important email metrics to measure and how you can use them to improve the performance of your email marketing program overall.
Litmus
JULY 20, 2021
When you hit “send,” the hard part is over, and you can sit back and wait for the results to roll in so you can judge whether or not the email you sent was successful. This is great because the better you can track, the better you can optimize. In turn, this can improve overall marketing effectiveness. Bounce rate.
Single Grain
JANUARY 24, 2020
A quality SEO report is necessary to ensure that you or your clients can easily measure and compare (with previous reports) the ROI from their online marketing. not an SEO expert) can understand, and then provides actionable next steps. Measure conversion rates. That's how you know whether your business is growing or not.
Optinmonster
NOVEMBER 9, 2023
Among the many email marketing metrics available to check the effectiveness of your email marketing campaigns , the one that stands out in particular is email click-through rate (CTR). If you want to learn how to improve CTR and understand what email click-through rate is, this blog is for you.
Hubspot
JUNE 19, 2014
It can really throw you off your game in a conversation. That''s why we curated 60 of the most common marketing acronyms into an epic glossary you can skim, study, or bookmark and save for later. It’s important for marketers to understand what APIs can do to factor them in to their marketing strategies. Learn more here.).
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