Remove campaign multi-touch
article thumbnail

Building a ROMI Calculator

Online Marketing Institute

To start, download Lenskold’s free Basic ROI Spreadsheet. Their Excel-based ROI spreadsheet provides all the needed components to quickly and accurately calculate marketing ROI for just about any marketing investment, as long as you can estimate the future stream of income and costs associated with your marketing program.

ROMI 40
article thumbnail

Lead Source: What Is It and Why It's Valuable To Your Team

Hubspot

Additionally, knowing which lead sources bring in the most qualified leads helps you focus your resources where they matter most and where you’ll get the greatest ROI. Types of Lead Sources. There are several types of lead sources. Email marketing (email campaigns). Here are some common examples.