Adobe Experience Cloud Blog

JULY 23, 2009

The next interview in the B2B Marketing thought leader interview series is with Terry Whalen, a partner at CPC Search , a full-service SEM agency that optimizes PPC campaigns on behalf of its clients. How is B2B PPC campaign management different from B2C? How is B2B PPC campaign management different from B2C?

CPC 48

CPC Cost Per Click B2B Thought Leadership Thought Leadership 48

LeadSloth

JUNE 23, 2009

Rank tracking (or SERP tracking): monitor your site’s rank for those keywords. Project management : work together with a team of people. ROI reporting : see which activities result in new leads. The current Marketing Automation vendors are solving only part of the online marketing problem: lead management.

Marketing Automation Services 100

Marketing Automation Services Inbound Marketing Marketing Automation Work Management 100

Online Marketing Institute

NOVEMBER 8, 2010

To start, download Lenskold’s free Basic ROI Spreadsheet. Their Excel-based ROI spreadsheet provides all the needed components to quickly and accurately calculate marketing ROI for just about any marketing investment, as long as you can estimate the future stream of income and costs associated with your marketing program.

ROMI 40

ROMI Ad Building Marketing Automation Services Privacy Policies 40

Hubspot

FEBRUARY 18, 2013

Content in marketing also includes the use of email marketing to offer additional information to leads with the aim of moving them down the purchase funnel (which isn't really a funnel any longer), as well as the creation of landing pages on which products can be promoted, and the use of social media, which can further disseminate content.

Paid Content 28

Paid Content Inbound Marketing Advertisements Advertising 28

Hubspot

MAY 6, 2021

Additionally, knowing which lead sources bring in the most qualified leads helps you focus your resources where they matter most and where you’ll get the greatest ROI. There are several types of lead sources. Organic search (lead sources from the search engine results page/ SERP). Social media. Direct mail.

Paid Content 89

Paid Content Lead Ranking Sales Qualified Leads Lead Scoring 89