Brandpoint

FEBRUARY 4, 2020

Eighty-six percent of surveyed executives who were overseeing predictive analytics campaigns for at least two years reported noticing a resulting increase in their return on investment (ROI). With this knowledge at hand, focusing customers on the right product and positioning becomes easier.

Allocation 145

Allocation ROI Forecasting Banner Ads 145

Heinz Marketing

MARCH 7, 2024

Propensity Modeling: Used to predict the likelihood or propensity (“inclination or natural tendency to behave in a particular way”) to take action or exhibit a particular behavior. It’s often used in marketing to identify potential customers who are most likely to respond to a marketing campaign or make a purchase.

Marketing AI 108

Marketing AI Lead Ranking Analytics Lead Scoring 108

Data Cleaning/CRM Appending

AUGUST 27, 2020

A meeting went wrong, a target not met or database that needs data mining services but we don’t want to go there, for, it can open a can of worms, and you aren’t ready for that conversation yet. Some products are push products like insurance that tend to cause a drop-dead silence (like literally) in the room. So, steer clear.

Conversion 52

Conversion Social Marketing Enterprise Management Tips 52

Hubspot

AUGUST 27, 2015

But once you have a lot of leads, you need to figure out who's really interested in your product and who's just starting to look around. Once you've looked at the historical data from both sides, y ou can decide which attributes should be weighted heavily based on how likely they are to indicate someone's a good fit for your product.

Lead Scoring 28

Lead Scoring Lead Ranking Sales Qualified Leads Leads 28

Single Grain

JULY 25, 2019

Lead Segmentation for Campaign Nurturing. Targeted Content Distribution. Understanding Product Fit. Optimization of Marketing Campaigns. Think of it this way: using available data for planning, designing and deploying a marketing campaign is like having a superhero cape that almost guarantees better results.

Lead Ranking 93

Lead Ranking Marketing AI Lead Scoring Analytics 93

Single Grain

SEPTEMBER 22, 2023

A marketing funnel is a roadmap that illustrates the customer journey from awareness of a product or service to the final stage of purchasing and beyond. There are often regressions and jumps as people actually go through your marketing funnel. Examples include ebooks, webinars , email newsletters and product demonstrations.

Top of Funnel 105

Top of Funnel Marketing Funnels Paid Content AIDA 105

Webbiquity

JANUARY 31, 2017

These 29 tools can help marketers understand web traffic and industry trends, sources of traffic, website visitor engagement and behavior, content performance, competitive insights, campaign results, social media metrics, conversion optimization, and more. 1) Google Analytics. Google Review Count: 600. 5) W3Counter. Pricing: free.

Marketing Analytics Tools 100

Marketing Analytics Tools Marketing Automation Services Analytics Enterprise Management 100