markempa

MAY 30, 2017

To do a detailed audience analysis to help marketers understand how they can improve marketing accuracy. Mathew works with Salesforce and is the Principal of Marketing Insights to talk about the just released report, B2B Personas: Targeting Audiences. Look at your persona data growth and churn rates.

Linkedin 297

Linkedin Research Studies B2B 297

Hubspot

APRIL 2, 2013

Instead of debating whether there's any validity to that statement (because that debate is ridiculous), let's help any marketers out there that aren't confident in their math skills. After all, we need to know how the effort and dollars we’re putting into our marketing campaigns is affecting our bottom line. Average Lead Close Rate.

Work Management 28

Work Management Lead Scoring Lead Ranking Marketing Management 28

Hubspot

JUNE 19, 2014

Examples: Salesforce.com, Google. A famous tool for sales reps and sales leaders to help them determine whether their prospects have the budget, authority, need, and right timeline to buy what they sell. It works together with HTML (see HTML), which handles the content of web pages. CTR: Clickthrough Rate.

Paid Content 28

Paid Content Work Management Sales Management CMS Development 28