Do B2B Marketers Really Lag Behind B2C Marketers?
KoMarketing Associates
FEBRUARY 12, 2019
B2B marketers have a lot of challenges their B2C peers rarely have to deal with. And actually, B2B marketers may not lag, or have so much catching up to do. Many studies, of course, have shown B2C marketers ahead in terms of marketing technology and marketing best practices. B2C marketers sell to one.
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