Madison Logic

OCTOBER 18, 2023

Forrester research finds that 67% of B2B marketers say buyers are taking longer to commit to purchases than last year. For example, if you focus too much on strategies that increase brand reputation and not enough on demand generation, Forrester research found that buyers will fall into a category they call, “Adoring Hesitation.”

Paid Content 52

Paid Content Advertising Agencies Demand Advertisements 52

Madison Logic

NOVEMBER 30, 2023

Understanding your audience holistically helps you decide which content best resonates with them to personalize their experience.  One way to do this is by leveraging historical engagement data to identify what previous buyers searched for and what content they engaged with.

Demand 52

Demand Brand Identity Branding Work Management 52

ScanmarQED

MARCH 17, 2021

Multi-Touch Attribution (MTA) provides you with a more granular, person-level view than Marketing Mix Modeling’s aggregate method can ever hope to achieve. Often, proper analysis of disaggregate data can serve as an effective surrogate, filling the gap between MMM and person/spot level detail. and Cable TV, but?additionally,?you?run

Multi-Touch Attribution 52

Multi-Touch Attribution Marketing Mix Paid Search Agency Aggregators 52

ScanmarQED

MARCH 17, 2021

Multi-Touch Attribution (MTA) provides you with a more granular, person-level view than Marketing Mix Modeling’s aggregate method can ever hope to achieve. Often, proper analysis of disaggregate data can serve as an effective surrogate, filling the gap between MMM and person/spot level detail. and Cable TV, but?additionally,?you?run

Multi-Touch Attribution 52

Multi-Touch Attribution Marketing Mix Paid Search Agency Aggregators 52

Vidyard

NOVEMBER 11, 2013

While TV took a while to become mainstream, most millennials don’t subscribe to cable or satellite, so the Internet has become the way to reach a new generation. Visual media tends to perform better on social channels and, when selling, a video is the next best thing to being somewhere in person to guide a lead through the sales funnel.

Video Marketing 65

Video Marketing Television marketing Planning Cable 65

Madison Logic

JANUARY 25, 2024

As more people cut their cable cord in favor of these streaming services, CTV has increasingly become a powerful channel to capture buyer attention. In 2022, Nielsen reported that CTV outperformed cable and broadcast TV to become the dominant form of entertainment on U.S. TV screens.

Marketing Management 52

Marketing Management B2B Marketing Multi-Channel Marketing & Strategy 52

SpotMe Blog

SEPTEMBER 22, 2023

Onsite event badge printing software is compatible with design software, badge printers, scanners, and some integrate seamlessly with your in-person event management platform. The printer then prints their personalized badge with their information, such as name, position, company, and QR code. The whole process takes about 5 seconds.

Work Management 52

Work Management Enterprise Management Marketing Management Budget Programs 52