Vidyard
MARCH 14, 2017
If you still have cable TV, you probably encounter them on a regular basis, but as more families are ‘cord-cutting’ in favor of online streaming platforms like Netflix and Hulu, commercials are quickly becoming a thing of the past. Forrester Research has bad news for marketers. Remember commercials? Or at least, they were….
Madison Logic
OCTOBER 18, 2023
Forrester research finds that 67% of B2B marketers say buyers are taking longer to commit to purchases than last year. For example, if you focus too much on strategies that increase brand reputation and not enough on demand generation, Forrester research found that buyers will fall into a category they call, “Adoring Hesitation.”
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Convince & Convert
OCTOBER 7, 2010
Tweet Forrester Research recently released a 2010 update to its Social Technographics® data that analyzes the social behaviors of global Internet users. Forrester analyst Augie Ray made a case for this plateau on his blog recently. For the first time, the percentage of U.S. Is the bloom off the rose? How about you?
PathFactory
APRIL 29, 2020
Either bingeing through episodes of a new show on Netflix or, if you are like my parents, finding new crime drama series through on-demand cable, the goal is the same: entertain (and distract) yourself with interesting content until we can get back to normal life. What else do we have to keep us busy when we aren’t allowed to leave the house?
Madison Logic
NOVEMBER 30, 2023
What Happens When You Focus Too Much on Demand Many marketers recognize the power of a brand-building strategy, but demand activities still dominate their budgets and focus. Most organizations want to drive immediate growth, and brand efforts take longer and are harder to measure and demonstrate ROI.
ScanmarQED
MARCH 17, 2021
Forrester coined the term “Unified Measurement” in 2016 to describe this?process. and Cable TV, but?additionally,?you?run estimate your marketing ROI (Return on Investment) , and get a more comprehensive view of your overall marketing effectiveness at both the aggregate level and the disaggregate level. You aggregate data to a level?where?you
ScanmarQED
MARCH 17, 2021
Forrester coined the term “Unified Measurement” in 2016 to describe this?process. and Cable TV, but?additionally,?you?run estimate your marketing ROI (Return on Investment) , and get a more comprehensive view of your overall marketing effectiveness at both the aggregate level and the disaggregate level. You aggregate data to a level?where?you
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