Cable Differentiation Education Storytelling 
Marketing Insider Group
APRIL 30, 2013
Firms need to differentiate through brand experience. Douwe Bergsma ( @ douwebergsma ) of Georgia-Pacific laid out three critical requirements for the role: “CMOs need to be 1) scientists 2) storytellers and 3) army generals.” This was a recurring theme throughout the conference.
Sword and the Script | B2B
DECEMBER 26, 2023
Some marketing and communications predictions suggest AI will change the world; others see a tailspin of noise and and see humanity as a path for differentiation Most marketing and PR professionals have formed strong viewpoints on AI. That much is apparent I compiled this year’s list of marketing and communications predictions.
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Webbiquity
MAY 23, 2017
The mobile game app is the perfect example of an idea that is just as educational as it is entertaining. The catchy graphics and simple storytelling technique, focused on how the tool helps in solving a problem rather than listing out product features, is perfect for grabbing audience attention. Check out the video here.
Circle Studio
AUGUST 13, 2020
Whether speaking at a conference, making a new business pitch, meeting with a client, or hosting a webinar, presentations can be a true differentiator—for better or worse. Typically you are detailing a problem and offering a solution, while educating and informing along the way. Jump right into the real content!
Marketing Insider Group
OCTOBER 19, 2015
As more and more consumers download ad blockers on their computers and cell phones, opt-out of telemarketing lists, and cut their cable subscription cords, marketers will start to see the futility of spending so much of their budgets on ads no one wants. I think we’ll see a massive correction in the advertising market. Jason Miller.
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