Madison Logic

OCTOBER 18, 2023

Forrester research finds that 67% of B2B marketers say buyers are taking longer to commit to purchases than last year. For example, if you focus too much on strategies that increase brand reputation and not enough on demand generation, Forrester research found that buyers will fall into a category they call, “Adoring Hesitation.”

Paid Content 52

Paid Content Advertising Agencies Demand Advertisements 52

Madison Logic

NOVEMBER 30, 2023

It’s about building positive brand awareness and strong relationships throughout the entire customer lifecycle. We face a changing B2B buying landscape with longer sales cycles and larger buying committees made up of increasingly independent decision-makers. B2B marketing is not just about selling a product or service.

Demand 52

Demand Brand Identity Branding Work Management 52

PathFactory

APRIL 29, 2020

Either bingeing through episodes of a new show on Netflix or, if you are like my parents, finding new crime drama series through on-demand cable, the goal is the same: entertain (and distract) yourself with interesting content until we can get back to normal life. Are you being that trusted source for your customers?

Enterprise Management 59

Enterprise Management Cable Marketing Budget Work Management 59

ScanmarQED

MARCH 17, 2021

the customer level.?This mix but often ignores certain elements of the marketing mix and rarely allow s you to determine customer trends, account for external factors, or?changes Forrester coined the term “Unified Measurement” in 2016 to describe this?process. and Cable TV, but?additionally,?you?run It works by?looking?at

Multi-Touch Attribution 52

Multi-Touch Attribution Marketing Mix Paid Search Agency Aggregators 52

ScanmarQED

MARCH 17, 2021

the customer level.?This mix but often ignores certain elements of the marketing mix and rarely allow s you to determine customer trends, account for external factors, or?changes Forrester coined the term “Unified Measurement” in 2016 to describe this?process. and Cable TV, but?additionally,?you?run It works by?looking?at

Multi-Touch Attribution 52

Multi-Touch Attribution Marketing Mix Paid Search Agency Aggregators 52

Sprout Social

MAY 10, 2019

YouTube reaches more 18-49-year-olds on mobile alone than any cable TV network or broadcast. Additionally, a 2015 Forrester Research forecast predicted that by 2025, half of all TV viewers under the age of 32 will not subscribe to a traditional pay TV service.

Youtube 111

Youtube Stats Paid Content Marketing Strategy 111

Vidyard

NOVEMBER 11, 2013

While TV took a while to become mainstream, most millennials don’t subscribe to cable or satellite, so the Internet has become the way to reach a new generation. Similar to a trailer for a movie, you’ll release a teaser video to current customers in email to announce new products and your attendance at events.

Video Marketing 65

Video Marketing Television marketing Planning Cable 65