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LeadsRx Gives Advertisers Analytics Tools to Finally Measure National Television Commercials, Including Live, Broadcast, and Dual-Feed Cable Programming

LeadsRX

November 9, 2021 – Marketing analytics company LeadsRx today announced its LeadsRx Attribution product now supports multi-touch attribution (MTA) for national television commercials, including live, broadcast, and dual-feed cable programming. Fishburn PR for LeadsRx. Portland, Ore., For more information. Jeff Fishburn.

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Building your generative AI marketing skillset: Training and upskilling

Martech

The shift from network television to cable, to the internet, to streaming entertainment and social media has greatly impacted marketing organizations of all sizes. If your company has worked on an AI strategy and shared its vision for how AI can benefit your team, then you are positioned well to start curating relevant resources.

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10 Inbound Marketing Tools to Improve Your Brand’s Image

SmartBug Media

Although Netflix’s brand doesn’t have a clever slogan or flashy logo, the company has managed to bring its brand image into the daily lives of over 139 million people (actually, it’s probably triple that if you consider how many homes have multiple users on one subscription). How to Improve Your Brand Image: Enter Inbound Marketing.

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Learning from Comcast/NBC and Keith Olbermann

Biznology

Regular readers know that I regularly provide advice to companies operating in crises, usually in private to clients, but sometimes publicly on this blog. I don't know if that is what happened here, but in the world of social media, that seems to cut badly against the company rather than the individual.

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Content marketing for the whale watching fisherman hunter

Biznology

Misinformation can be dangerous to consumers, but real-time and over-zealous correctives from industry players can put companies at risk. Print ads, television commercials, drug reps, banner and contextual ads, radio spots, and even a little shameless shilling from paid docs. With whales, there are the rules I told you above.

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Digital is changing mankind, make sure you don’t get left behind

LeadSquared

My interest was always people, and while I hoped to get into HR, I landed in the world of PR, which took me to social media, and finally to making me a digital marketing trainer. A company, which has had its fair share of controversies, is globally today, one of the most valued companies in the world. 10 years tops.

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B2B Marketers Have Little Social Media Engagement

Online Marketing Institute

Social Media Aids Customer Acquisition Many B2C and B2B companies are successfully using social media networks to acquire customers, according to the “State of Inbound Marketing Report&# from internet marketing firm Hubspot. Fifty-one percent of B2C companies have acquired a customer from Twitter, compared to 38% of B2B companies.