LeanData

MARCH 21, 2017

He calls storytelling the most powerful tool in business today. “In But Luhn, who helped make Buzz Lightyear a household name, said explaining what your company does through the framework of a compelling, authentic narrative is what people remember – not dry statistics and shrill sales pitches. There’s little differentiation.

Best Practices 76

Best Practices Business Storytelling Trade Show 76

Hubspot

MAY 14, 2019

Like many of the people who work in the industry, digital marketing was born in the 1990s. Needless to say, marketing has evolved at breakneck speed since then, sprouting many more types of marketing. Some are definitely more effective and relevant than others, so read on to learn about the top types of marketing around today.

Paid Content 101

Paid Content Advertising Agencies Paid Search Agency Word of Mouth 101

Writing on the Web

APRIL 25, 2011

Storytelling and personalization is the biggest missing piece in content marketing as I see it. In the Content Marketing Webinar last week, I talked about communicating your back-story … the background about the why and who of your business. Our mirror neurons get triggered and we put ourselves into the story.

Content Marketing 100

Content Marketing Digg Storytelling Content 100

Writing on the Web

JANUARY 11, 2011

A 2007 study by Jennifer Edson Escalas , a marketing researcher at Vanderbilt University, found that people had more positive reactions to advertisements that were presented in a story form than to ads that were factually straightforward about the products. The best way to gain attention and engage readers is through storytelling.

Content Marketing 100

Content Marketing Digg Storytelling Content 100

Writing on the Web

AUGUST 12, 2010

I’m reviewing Annette Simmons book The Story Factor, Inspiration, Influence, and Persuasion through the Art of Storytelling. The real challenge is in making it an efficient marketing tool. It’s about smart content marketing. Post on Google Buzz. “Why am I here? Blog this on Blogger. Email this via Gmail.

Storytelling 100

Storytelling Digg Trigger Marketing Internet Marketing 100

Content Standard

APRIL 25, 2018

That’s why it’s crucial that B2B tech marketers understand their audience and are able to communicate the real value of the technology they’re promoting. In 2017, she tore it up at Content Marketing World , where she gave an amazing session, “Imagination at Work: Lessons in Storytelling from GE.”

Work Management 52

Work Management B2B CMO Marketing Management 52

Writing on the Web

APRIL 19, 2011

How do you find your voice and create your brand story so that readers are inspired and emotionally triggered? How do you get content marketing results? This and other key tips will be discussed Wednesday April 20, 2011 on an open webinar I’m giving: Time-Saving Tips for Content Marketing Results. Post on Google Buzz.

Tips 100

Tips Content Marketing Digg Content 100