Convince & Convert

MAY 13, 2010

I think Charlene Li may have coined this one) The goal of social media is to turn customers into a volunteer marketing army. It’s not viral unless it is. Social media allows big companies to act small again. Social media creates kinship between companies and customers, and kinship equals purchase intent.

Social Media 153

Social Media Media Webinar Metrics Marketing & Strategy 153

Convince & Convert

JULY 5, 2010

I’ll be back in a couple weeks.

Paid Search Agency 116

Paid Search Agency PR Advertising Agencies Word of Mouth 116

Convince & Convert

MARCH 25, 2010

New YouTube video that goes viral. You’ll be able to easier understand how these events drive social success using Swix. RT @jaybaer: A Social Media Scoreboard That Works (check it out) [link] [link] Verizon Friends Thanks, Jay! A new product launch. A write up on a blog. Trade show.

Social Media 117

Social Media Media Webinar Metrics Marketing & Strategy 117

Convince & Convert

AUGUST 10, 2010

If it is, we’ll include it in Viral Heat. Viral Heat data includes location, wherever available. McCann , Viral Heat Did you enjoy this blog post? And companies with better reputation and buzz around them should (theoretically) do better than their competition. If it’s not, then we don’t.

Paid Content 134

Paid Content CRM Paid Search Agency Social Media 134

EveryoneSocial

AUGUST 12, 2020

Although social media is extremely competitive where everyone is fighting for attention and the algorithms are more challenging for branded accounts, it’s also the best way to directly make an impact on prospects, customers, future hires, and general audiences. Leverage your employee social networks.

Paid Social Agency 69

Paid Social Agency Paid Search Agency Companies Best Practices 69

Convince & Convert

FEBRUARY 23, 2010

If you’re trying to gain customers, your social program is more about content creation, influencer identification, and virality. If you’re trying to retain customers, your social program is more about listening, problem resolution, and turning customers into advocates.

Social Media 118

Social Media Webinar Metrics Media Marketing & Strategy 118

Convince & Convert

AUGUST 18, 2010

Better question: How can we encourage existing customers to truly engage with our clients on the social Web? How can we make a viral video that gets thousands of views? How much money should we be pulling from the email budget, to support social media?

PR 161

PR Social Media Paid Content Media 161

Convince & Convert

SEPTEMBER 21, 2010

I looked at Meltwater Buzz a couple of months back and thought it offered a better platform than Radian6 (which is a good option in itself and often used as the industry example). link] [link] Meltwater Buzz Check out @ktvan's thoughts on picking a #socialmedia monitoring service. Historical data seemed more robust as well.

Social Media 157

Social Media Media Paid Content Work Management 157

Webbiquity

AUGUST 28, 2012

Brands Face Stream Fatigue as Consumers Look Beyond Gimmicks in Social Networks by Brian Solis. David Rabjohns says that the top five questions Fortune 500 companies are asking about social media are: • Where are people talking about my brand? • How much buzz do I have vs. competition/trend? •

Social Media 100

Social Media CMS Development Tips Wikipedia 100

Convince & Convert

APRIL 14, 2010

You might also enjoy this interview series of social media experts: [link] [link] benedetta Hi Jay great post. Are we sayng that the time for vial videos, viral games and facebook applications is over? link] [link] TurnHere The Key to Social Media Success is Just 2 Letters [link] ^ZANE: amazing!

Social Media 129

Social Media Media Paid Search Agency CAN-SPAM 129

Convince & Convert

SEPTEMBER 21, 2010

Virality & Search Topsy One part virality tool, one part tracking mechanism, one part social listening post, Topsy is becoming one of new favorites. Flowtown allows you to take email addresses (like the people subscribed to my newsletter) and determine in which social networks they are active. Just a thought!

Social Media 167

Social Media Media Paid Content Webinar Metrics 167

Convince & Convert

APRIL 22, 2010

[link] [link] Carrie Bond RT @markwschaefer: RT @jaybaer: Is Social Media Too Big For Its Britches? link] [link] Michael Feldkamp Jay, I agree with you and love your visual representation of the levels of discourse and marketing on social networks. It makes complete sense. Thanks, Jay!

Social Media 129

Social Media Paid Content Media Advertising Agencies 129

Convince & Convert

SEPTEMBER 23, 2010

The results automatically update in front of your eyes, and watching Kurrently results for a buzz-worthy live event is a breathtaking portrait of our interconnectedness. check it out) [link] [link] Meltwater Buzz Remarkable RT @jaybaer: Canadian student creates first real-time Facebook/Twitter search engine. Blazing fast.

Social Media 165

Social Media Media Webinar Metrics Marketing & Strategy 165

Online Marketing Institute

OCTOBER 31, 2010

Virality & Search Topsy One part virality tool, one part tracking mechanism, one part social listening post, Topsy is becoming one of new favorites. Flowtown allows you to take email addresses (like the people subscribed to my newsletter) and determine in which social networks they are active. Just a thought!

Social Media 40

Social Media Paid Content Tools Media 40

Convince & Convert

MARCH 2, 2010

Fundamentally, we’re entering the era of social business, where we have to start treating social media with a level of oversight and accountability. We can’t continue just tweeting randomly and hoping to make “viral videos.&# link] Evo Terra That seems to be the angle Google has taken with Buzz.

Business 117

Business Paid Search Agency Social Media Analysis 117

Convince & Convert

APRIL 7, 2010

There are three primary benefits: awareness via virality and social proof; loyalty and rewards; and market research. Recently, I had the good fortune of hosting the weekly #socialmedia chat (Tuesdays 9am Pacific) where social media types congregate on Twitter and answer three questions posed by the host.

Analysis 152

Analysis Social Media Work Management Mobile Marketing 152

Convince & Convert

JULY 9, 2010

While transparency itself gains authenticity, creativity spreads your business viral! It doesn’t get any more authentic of an experience than that. The basic strategy behind any successful marketing is transparency and creativity.

Personalization 123

Personalization Paid Search Agency Transparency PR 123

Convince & Convert

SEPTEMBER 2, 2010

Let me hear about it: View Comments | Subscribe To This Blog | Sign Up For Our Newsletter Share This Post: Similar Posts That You Might Enjoy: Do You Have the Guts to Expect Social Media Failure Online Community With Purpose and a Plan Why D.I.S. It would be nice to see a bloggers only social network.

Social Media 155

Social Media Media Webinar Metrics Marketing & Strategy 155

Convince & Convert

SEPTEMBER 20, 2010

With regards to the debate on Twitter vs. Facebook influence – or the influence potential of social networks altogether, I think the influence opportunity is there, but correct execution, and the ability to accept its indirect relationship to sales growth, is critical for realizing it. Social networks are for exposure.

Twitter 147

Twitter CRM Business Paid Search Agency 147