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Why It’s Time to Start Leveraging Database Marketing for PPC

Directive Agency

Some notables include Google Ads, LinkedIn Ads, Facebook Ads, and Twitter Ads. Utilizing PPC campaigns to promote to these customer databases gives you a massive advantage when trying to maintain business or increase customer lifetime value (LTV). Gartner Magic Quadrant Analyst Report – Sponsored Content). (G2

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Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

Social media is not about Facebook or MySpace or Flickr or Twitter or blogs or YouTube. I’ve linked to a recent post of mine about Gartner’s recent report that half of social media campaigns will fail. “Social media is not about Facebook or MySpace or Flickr or Twitter or blogs or YouTube.&#

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Tom Pisello: The ROI Guy: Tech Marketers May Need to Rethink.

The ROI Guy

Survey participants indicated that although prevalent, promotional e-mails, direct mail, sales representatives and general advertising were less effective at raising awareness of new solutions. Tom’s ROI and TCO experience began in 1993 with his first entrepreneurial venture, Interpose (acquired by Gartner in 1998).

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The Proven Process for Developing a Go-to-Market Strategy [+Templates]

Hubspot

Platforms like Dealfront allow you to pull from four layers of data, enabling you to target your ideal customer, track visitor behavior, reach out to leads, and promote your company with the help of B2B display advertising. According to Gartner, the typical buying group for a complex B2B solution involves six to 10 decision-makers.

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Sales Pipeline Radio, Episode 258: Q & A Tiffani Bova @Tiffani_Bova

Heinz Marketing

Very excited to have with us Tiffani Bova, who many of you have likely heard of and read from and seen at conferences, long time analyst, spent over 10 years at Gartner, and is currently the… I want to make sure I get this right. It was like a promotion in some way. Some even graduated from inside to outside, right?

B2B Sales 108
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What is Multichannel Marketing: An A-Z Guide (with Strategies & Examples)

SnapApp

Over 90% of marketers struggle to seamlessly connect more than three channels throughout the buyer journey. -- Gartner . . Burberry also uses the WeChat platform to deliver interactive content that helps promote their upcoming events: . . WWE integrates TV events with conversation over Twitter. . Targeted Messaging.

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37 SaaS Content Marketing Statistics to Inform Your Strategy

Single Grain

Gartner ) More than 30% of SaaS subscribers cancel their subscription within the first three months. By creating clear, easy-to-follow and engaging content that promotes the benefits and solutions offered by your SaaS product, you can actively influence that research process, ultimately steering undecided customers towards your sign-up page.