ClearVoice

OCTOBER 9, 2018

It’s common to see firms branding themselves into one niche: hospitality PR, or tech PR, or style and fashion influencer marketing. A PR or marketing agency might wind up with clients from the hospitality, health, banking, fashion and interior design sectors, not to mention some community non-profits and charitable events.

Buzz 49

Buzz Advertising Agencies Paid Search Agency Business 49

Sprout Social

AUGUST 9, 2023

Building an effective executive communications strategy is a solid step toward boosting brand awareness and PR efforts. Social is a 24/7 focus group where you can find unfiltered feedback about how your brand and products are perceived. Yet, to maximize the value of social, CEO engagement must go beyond being a spokesperson.

Social Media 77

Social Media Media Customer Satisfaction Lead Scoring 77

Launch Marketing

JULY 3, 2018

Have discussions with focus groups, use open-ended questions and tune in to research and unsolicited feedback to uncover the details of their pain points and determine if they are major issues or minor inconveniences. What are your audience’s pain points?

Product 71

Product Webinar Metrics Buyer Personas Adwords 71

Webbiquity

JUNE 20, 2011

Marketers follow other marketers, PR pros hang with other PR pros, engineers interact with other engineers. Google settled a lawsuit last fall relating to its Google Buzz service. Gone are the days of conducting expensive surveys and focus groups to find out what your prospects are thinking. The solution?

Social Media 100

Social Media Peer-to-peer Media PR 100

Webbiquity

NOVEMBER 23, 2010

Sure, surveys and focus groups still have their place, but you can learn a lot from what they’re saying in social media circles. Post on Google Buzz. Blowhards (usually) tend to get called out and ignored. Social media is fantastic for research and learning. Want to know what your customers and prospects are thinking?

Social Media 100

Social Media Media Peer-to-peer B2B Thought Leadership 100

Webbiquity

DECEMBER 21, 2010

Marketers no longer have to rely on expensive, contrived focus groups; social media provides a vastly larger, richer, more real-world source of information. Traditionally, customer case studies, PR and analyst relations have filled this role. Post on Google Buzz. Provide customer support. Share this on Bebo.

Social Media 100

Social Media Media Business Paid Search Agency 100

Convince & Convert

MARCH 3, 2010

Yesterday, I gave a presentation in Tempe, AZ to Agencyside , a conference of advertising and PR agency owners. Agencies should also be working with clients on using social media as a market research tool, by surveying fans or creating dedicated, invite-only brand communities that serve as a living focus group.

Social Media 122

Social Media Paid Search Agency Media Advertising Agencies 122