Convince & Convert

MAY 11, 2010

At the end of the day, however, a great product and great customer service is still what will keep your clients coming back despite the notion by some social media gurus (certainly not Mr. Baer) that positive word of mouth (or “buzz&# ) was created by social media. Maybe you guys have other examples where that is not so.

FAQ 139

FAQ Top of Funnel Paid Search Agency Social Media 139

markempa

JUNE 7, 2005

Yes - the eye tracking heat maps (click image to enlarge) have a "wow" factor. Yes - the eye tracking heat maps (click image to enlarge) have a "wow" factor. I got a copy of the handbook and finally had a chance to read it. This book is the real deal. This book is the real deal.

Landing Pages 120

Landing Pages Lead Generation Conversion B2B Thought Leadership 120

Convince & Convert

APRIL 6, 2010

Look under “E&# for “eye glasses.&# It’s an example of an industry with poor understanding of taxonomy – the words and phrases used to describe products and services. Understand Taxonomy If you want a new pair of glasses, the Yellow Pages is a frustrating neighborhood. I'll definitely give this a try!

Paid Content 145

Paid Content Ad Building Brand Identity Branding 145

markempa

JUNE 7, 2005

You awake with blurred vision and try to wipe the sand away from your stinging eyes. I spent a bit of time on getting my words just right and so on. It was getting kind of long, so I re-read the post to do [Read More] Tracked on March 01, 2005 at 05:48 PM Comments A Lead Generation Fable You are stranded in a desert.

Lead Generation 120

Lead Generation Sales Qualified Leads Generation Leads 120

Convince & Convert

SEPTEMBER 21, 2010

Especially in comparison to many other communication programs like traditional PR, TV advertising, outdoor advertising and others, social media actually offers pretty solid metrics. From a PR angency perspective (I work on the digital team for Porter Novelli), I’d add the myth that social media is a specialist skill.

Social Media 151

Social Media Media Webinar Metrics Paid Search Agency 151

Hubspot

AUGUST 21, 2023

Platforms like Dealfront allow you to pull from four layers of data, enabling you to target your ideal customer, track visitor behavior, reach out to leads, and promote your company with the help of B2B display advertising. Conversion rate: Track and measure the engagement and conversion rates of your content. Now, let’s get started.

Sales Management 69

Sales Management Top of Funnel Paid Content Template 69

Convince & Convert

FEBRUARY 9, 2010

Some companies (such as Domino's which I also wrote about here: [link] ) have gotten better at acting like they are all of those buzz words like transparent, human, conversational, engaging, etc. I think it may be time for new words to be invented to differentiate “friend&# vs. friend and “trust&# vs. trust.

Social Media 119

Social Media Webinar Metrics Media Paid Search Agency 119

Convince & Convert

AUGUST 4, 2010

It is guaranteed to open your eyes to the challenges faced by the people you serve and your coworkers. It is guaranteed to open your eyes to the challenges faced by the people you serve and your coworkers. It is guaranteed to open your eyes to the challenges faced by the people you serve and your coworkers.

Social Media 132

Social Media Media Webinar Metrics Marketing & Strategy 132

Convince & Convert

AUGUST 3, 2010

Make it useful and at least moderately pleasing to the eye. Another wake up call and a definitive track on which some engagement efforts should be committed. Facebook for all its intents and purposes is a social site, and great for building buzz, but giving your brand off to a foreign control is a tricky thing to do.

Social Media 167

Social Media Facebook Paid Content Marketing Websites 167

Convince & Convert

AUGUST 3, 2010

Make it useful and at least moderately pleasing to the eye. Another wake up call and a definitive track on which some engagement efforts should be committed. Facebook for all its intents and purposes is a social site, and great for building buzz, but giving your brand off to a foreign control is a tricky thing to do.

Facebook 167

Facebook Marketing Websites Paid Content Social Media 167

Convince & Convert

SEPTEMBER 20, 2010

Twitter also offers a lot to the PR teams within brands who need to seed constant updates and handle crisis management issues. For big brands, the benefits will be in customer service, rentention, support, PR. For big brands, the benefits will be in customer service, rentention, support, PR.

Twitter 147

Twitter CRM Business Paid Search Agency 147