Buzz Marketing for Technology

NOVEMBER 28, 2012

While focus groups attempt to simulate and gain insights on what the customer potentially thinks, nothing can substitute truly anonymous, honest and unbiased feedback. So how are websites replicating—and advancing—the traditional focus group? We look at four ways that your website can replace focus groups: 1.

Focus Group 100

Focus Group Marketing Websites Trigger Marketing Loyalty 100

Content Standard

JANUARY 3, 2019

According to Dino Fire, president of market research and analytics at the Data Decisions Group, it costs less in time, energy, and money to harvest the same benefits from a facilitated community group than from a traditional market-research focus group. Deeper brand loyalty. Addressability. Listen to Your Audience.

Communities 75

Communities Peer-to-peer Brand Identity Branding 75

Buzz Marketing for Technology

JULY 7, 2008

Upcoming Events. On June 24th, 2008, Bev said: Too many companies see the social side of a product as just another focus group - the communication is one way from the community to the company with little coming back from the company. Nuggets from Social Media workshops as of late… posted in Uncategorized |. Categories.

Social Media 100

Social Media Communities Wiki Work Management 100

Convince & Convert

JULY 28, 2010

Website surveys, email surveys, Facebook inquiries, focus groups, telephone calls to 25 customers each month. There aren't any short cuts to adding value or adding to the conversation: it takes time, some creativity and dedication, but it is well worth it if valued in relationship and loyalty. Ask your customers directly.

Social Media 150

Social Media Media Webinar Metrics Marketing & Strategy 150

Tomorrow People

OCTOBER 3, 2022

Over the past year, there’s been a lot of buzz surrounding the metaverse. You can purchase things, attend events, buy virtual real estate, socialise, and more. Before the internet, focus groups and interviews could only be held at physical venues. Why it’s time for B2B organisations to pay attention.

B2B Marketing 156

B2B Marketing Peer-to-peer Planning B2B 156

Tomorrow People

OCTOBER 4, 2022

Over the past year, there’s been a lot of buzz surrounding the metaverse. You can purchase things, attend events, buy virtual real estate, socialise, and more. Before the internet, focus groups and interviews could only be held at physical venues. Loyalty programmes will thrive. A brief history of the metaverse.

B2B Marketing 156

B2B Marketing B2B Planning Peer-to-peer 156

Convince & Convert

JUNE 23, 2010

Surveying, physical and online focus groups and opinion polling are still the primary tactics companies depend upon for market prediction and go to market strategy. Before crowdsourcing there were focus groups, which never really worked too well. Market research is as important to most companies as the payroll department.

Social Media 122

Social Media Media Paid Content Webinar Metrics 122