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PowerViews with Ruth Stevens: The Science (not the art) of Marketing

ViewPoint

In the past she had studied the breadth and the accuracy of marketing data, but with this study she focused on the depth. Some marketers had thousands of records pertaining to one account. She told me the amount of data we can get from marketers these days is remarkable. Inbound marketing is tough to scale.

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How to Fight the Infobesity Monster with Quality, Shareable Content

KoMarketing Associates

Consider the following: 93% of B2B marketers use content marketing ( Content Marketing Institute ). 82% of marketers who blog see a positive ROI for their inbound marketing ( HubSpot ). 70% of B2B marketers are creating more content than they did one year ago ( Content Marketing Institute ).

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20 LinkedIn Groups Every Marketer Should Join

Hubspot

As one of the largest groups on LinkedIn, this community is chock-full of inspiration, intriguing discussions, and detailed tips and best practices for improving your online marketing, including mobile, SEO, email, and a heckuva lot more. 2) Inbound Marketers - For Marketing Professionals. Created: September 21, 2007.

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19 New Featured Sources on the B2B Marketing Zone

Webbiquity

B2B, Buzz & Brand ROI: Creating Customers That Create (MORE!) Mi6Agency Marketing ( Emarketing CMO Demographics Case Study Audience Twitter Aging ). Inbound Marketing Automation Blog ( Inbound Marketing Marketing Automation Efficiency Measurement Sales Process ). Post on Google Buzz.

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17 Compelling and Highly Usable B2B Marketing Statistics

Online Marketing Institute

This is set to reach 12% by 2013 Source : AMR International B2B Online Marketing Assessment and Forecast to 2013 US business-to-business (B2B) advertising and marketing spending will increase by 0.8% billion this year Source : eMarketer B2B interactive marketing spending will climb to nearly $4.8

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Why You Need Social Media, Even if Your Customers Don't

Hubspot

And eMarketer predicts there will be 1.43 It's an attempt to convince you that there are many other reasons why social media is a crucial component of a well-rounded inbound marketing strategy -- and they have nothing to do with "engaging" with your target audience. billion worldwide social media users in 2012.

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Top 111 B2B Marketing Posts and 34 Hottest Topics for 2010

B2B Marketing Zone Posts

B2B Marketers Unsure of Twitter Effectiveness - NuSpark , June 19, 2010. 5 Ways Klout Should Impact Your Day - Marketing Edge , September 4, 2010. Inbound Marketing Automation’s Free Usability Testing - Inbound Marketing Automation Blog , April 16, 2010. Inbound Marketing (577). Buzz (589).