Webbiquity
JANUARY 27, 2011
Salesforce.com is the cloud computing darling of customer relationship management (CRM) software. They have significant control of mind share in that space, and their legacy in customer service and sales force automation software is strong. It is made up of sales, service and—wait for it—marketing!
ANNUITAS
JULY 30, 2015
When I think about starting my career in marketing automation, I think of the complete confusion of how everything should be setup. This wasn’t just for our marketing team — it included our CRM admins, the sales team, communications and so many other parties. Start simply with the basics. Start simply with the basics.
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Biznology
JANUARY 19, 2018
Katie Martell coined the term “on-demand marketer” to describe herself and her business. After years of developing wildly creative PR strategies for D&B NetProspex and Aberdeen Group , she now advises companies large and small on how to create buzz in B2B. Have a look at her case for how to manage PR in the “age of the Kardashians.”
Tomorrow People
MARCH 13, 2018
As a digital agency , what gets us out of bed each day isn’t the lust for awards or the buzz of seeing our work on the silver screen. We don’t want to go on about delivering a “service”. We'll change the way your entire organisation approaches marketing. So what you get from your digital marketing manager at Tomorrow People?
The Point
NOVEMBER 27, 2018
Social media may be a hot topic in B2B marketing circles, but most of that buzz focuses on the role of social media advertising. Are B2B marketers ignoring a huge opportunity? I spoke to Daniel Kushner, CEO of B2B social media management platform company Oktopost , for his perspective. (HS)
Anything Goes Marketing
NOVEMBER 15, 2009
Earlier this month I left my newborn and poor wife at home for an unforgettable week at Eloqua Experience in San Francisco. This sold out event brought together some of smartest marketers from all over the world. To better understand, how Eloqua pulled this off, see: Social Media Buzz at a Live Event. Silos must go.
ANNUITAS
SEPTEMBER 9, 2011
This was my fourth Dreamforce, and I’d like to offer some observations from the perspective of someone who lives in the B2B marketing & sales space. Observation 1: Salesforce.com is not going to acquire a Marketing Automation Vendor anytime soon. Observation 2: Marketing Automation is Alive & Well.
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