chiefmartech

APRIL 11, 2016

In addition to creating personalized content that is relevant to specific target accounts, companies practicing ABM also need to think about how that content is actually distributed to their target accounts. This list may be ranked in order of priority, urgency, or interest.

Account Based Marketing 40

Account Based Marketing Ideal Customer Profiles Buzz Enterprise Management 40

Televerde

MAY 22, 2019

If one of your target accounts is presenting a case study, for example, you’ve got the perfect opportunity to learn more about the company and create a new relationship. The company list is typically available weeks in advance, but once the event begins, each attendee is then listed. Go for education, not for selling.

Tips 63

Tips InsideView Case Study Case Studies 63

Televerde

MAY 22, 2019

If one of your target accounts is presenting a case study, for example, you’ve got the perfect opportunity to learn more about the company and create a new relationship. The company list is typically available weeks in advance, but once the event begins, each attendee is then listed. Go for education, not for selling.

Tips 40

Tips InsideView Case Study Case Studies 40

Smashmouth Marketing

MARCH 6, 2009

Thanks to all that contributed, there were hundreds of tweets each day of the conference and it became all the buzz. insideview : Listening to Cliff Dorsey, VP Sales @ LivePerson Veritable lovefest for ConnectAndSell (I've seen a demo, it's pretty darn cool) #sales20. conference. Ok, 22 of them, but they are all worthy.

Conference 100

Conference Top of Funnel InsideView Web 2.0 100

Smashmouth Marketing

MARCH 19, 2009

Thanks to all that contributed, there were hundreds of tweets each day of the conference and it became all the buzz. The following are what I thought were the top 20 take home tweets from the Sales 2.0 conference. Ok, 22 of them, but they are all worthy. annekeseley : " sales 2.0 is not the answer. It is a question."

Conference 100

Conference Top of Funnel InsideView Web 2.0 100

B2B Marketing Zone Posts

OCTOBER 5, 2010

B2B Marketing: Do you know how much your CEO really invests in demand generation? - B2B Lead Generation Blog , September 28, 2010 If it’s almost unheard of for your sales team to make a cold call thanks to a sales pipeline bursting with steaming-hot leads generated by your marketing department, skip this post.

B2B Marketing 40

B2B Marketing Work Management Marketing Management Advertising Agencies 40