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Localized Social Media Marketing Success in 2020: Lessons for Small Businesses

DAGMAR Marketing

The concept of LSM—localized social marketing—has been around for awhile, but an interesting study was recently released that’s causing a bit of a buzz. As stated in the report, “No click, or zero click searches are a search engine results page (SERP) that displays the answer to a user’s query at the top of a Google search result.

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The Complete App Store Optimization Guide

Method and Metric

More downloads suggest higher user value and perceived buzz surrounding the app, which increases the likelihood of a higher ranking. Keyword research, linking, click-through rate (CTR) optimization, and the indexation of app landing pages in the SERPs, are all contributing factors that play a role as part of your app optimization strategy.

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41 Execs Discuss Key B2B Marketing Metrics to Watch in 2018

SnapApp

CTR, Unique CTOR, Forwards/Shares and links clicked on. For example, for a lead generation campaign, we might measure #leads captured, #sales accepted leads captured (this will have to be measured over time), CTR on the campaign, CPL and cost per sales accepted lead, amongst other factors. Tracking method – Eloqua. . . Adam Honig.

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15 Amazing Blogging Insights Your Analytics Can Tell You

Hubspot

An "impression" is the number of times your post or page has been seen in the Search Engine Results Pages (SERPs). The higher your blog posts rank in the SERPs, the more visibility (and, as a result, traffic ) your blog can earn through organic search. Positioning (the ranking position on Google SERPs). Organic Clicks.

Analytics 101
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87 More Vital Social Media Marketing Facts and Stats for 2012

Webbiquity

Digital Buzz Blog ). Digital Buzz Blog ). Digital Buzz Blog ). Digital Buzz Blog ). Digital Buzz Blog ). Digital Buzz Blog ). 62% say they do not want social results included on search engine result pages (SERPs), while just 19% do. Fortune 500 companies tend to be antisocial. LinkedIn Statistics.

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The Brand Marketer’s All-Inclusive Guide to Generative AI

Content Standard

Generative AI is all the buzz, but what is it, and how can marketers harness its potential to create and scale relevant, personalized, and data-driven content experiences? How will generative AI-powered search affect my content rankings and search CTR? The Bing chat module available on its SERPs is powered by GPT-4.

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Event Promotion: 35 Creative Ideas For Your Next Online or Hybrid Event

SpotMe Blog

for better SERP ranking. In fact, Wishpond found retargeted ad click-through rates (CTR) were 10x higher compared to typical display ads. Exclusive offerings pique interest and generate buzz. Make Sure Your Event Website is Fully Updated and Optimized To Pull You Into Google Events Lists. Marketing Ideas for Events.