Content Standard

AUGUST 9, 2023

Generative AI is all the buzz, but what is it, and how can marketers harness its potential to create and scale relevant, personalized, and data-driven content experiences? How will generative AI-powered search affect my content rankings and search CTR? The Bing chat module available on its SERPs is powered by GPT-4.

Marketing AI 89

Marketing AI Lead Ranking Generation Brand Identity 89

Hubspot

JANUARY 13, 2014

Clickthrough rate (CTR) is one of the metrics that shows how engaged readers are with your content. Spend some time carefully, and analytically, picking keywords (both short and long-tail) to optimize your content and website pages. Clickthrough Rate. Did they click on the CTA at the end of the blog post? Landing Pages.

Top of Funnel 28

Top of Funnel Content Marketing Planning Content 28

KoMarketing Associates

JULY 18, 2019

Google saw a 16% growth in ad CTR since switching the “Ad” icon from green to black (and making it virtually indistinguishable from organic search results) #mozcon @randfish pic.twitter.com/NaLzOayUH8. What does the SERP look like now. Rob Bucci talked about the challenges involved, and how SEOs can better leverage localized SERPs.

SERP 28

SERP Paid Search Agency Lead Scoring Lead Ranking 28