Method and Metric

OCTOBER 18, 2019

The best way to understand ASO is to think of it as app store SEO (search engine optimization). If you’re familiar with SEO you’ll know the importance of keywords. More downloads suggest higher user value and perceived buzz surrounding the app, which increases the likelihood of a higher ranking. SEO drives awareness.

Optimization 90

Optimization SEO Keywords Click Rate 90

DAGMAR Marketing

NOVEMBER 29, 2019

The concept of LSM—localized social marketing—has been around for awhile, but an interesting study was recently released that’s causing a bit of a buzz. As stated in the report, “No click, or zero click searches are a search engine results page (SERP) that displays the answer to a user’s query at the top of a Google search result.

Paid Content 85

Paid Content Small Business Marketing Social Media Social Marketing 85

SnapApp

APRIL 4, 2018

CTR, Unique CTOR, Forwards/Shares and links clicked on. We use Moz to analyze and optimize content for SEO. It should be mentioned that there are many higher level/intermediary metrics that still matter for making B2B marketing decisions like CPC, CTR, impressions, CPL, etc. Visibility and ranking, SERP rankings - Ahrefs.

Lead Ranking 107

Lead Ranking Paid Content Cost per Lead Marketing Qualified Leads 107

Hubspot

NOVEMBER 11, 2020

An "impression" is the number of times your post or page has been seen in the Search Engine Results Pages (SERPs). The higher your blog posts rank in the SERPs, the more visibility (and, as a result, traffic ) your blog can earn through organic search. Positioning (the ranking position on Google SERPs). Organic Clicks.

Analytics 101

Analytics Click Rate Lead Scoring Lead Ranking 101

Webbiquity

OCTOBER 16, 2012

Digital Buzz Blog ). Digital Buzz Blog ). Digital Buzz Blog ). Digital Buzz Blog ). Digital Buzz Blog ). Digital Buzz Blog ). Search Engine Optimization (SEO) and Search Facts. How big is the SEO industry? Well, there are 863 million websites globally that mention “SEO.”

Paid Content 100

Paid Content Social Media Stats Social Marketing 100

Content Standard

AUGUST 9, 2023

Generative AI is all the buzz, but what is it, and how can marketers harness its potential to create and scale relevant, personalized, and data-driven content experiences? Is AI-generated content bad for SEO overall? How will generative AI-powered search affect my content rankings and search CTR?

Marketing AI 89

Marketing AI Lead Ranking Generation Branding 89

Hubspot

JANUARY 13, 2014

Clickthrough rate (CTR) is one of the metrics that shows how engaged readers are with your content. These posts are typically a content marketer''s best friend because of the tremendous SEO value they provide. Clickthrough Rate. Did they click on the CTA at the end of the blog post? Did that visitor turn into a lead? Inbound Link.

Top of Funnel 28

Top of Funnel Content Marketing Planning Content 28