Adobe Experience Cloud Blog

OCTOBER 4, 2012

For the last year or so, Marketo has been testing all these channels to determine what works and what doesn’t. At Marketo, we create fun, visual posts using popular memes that engage our audience AND link to a landing page with a registration form — and then we promote the post to make sure more people see it. Facebook Advertisements.

Paid Content 48

Paid Content Paid Social Agency Social Media ROI 48

Directive Agency

FEBRUARY 22, 2019

A great benefit to LinkedIn’s platform is the capability of connecting with contact management platforms such as Marketo, Eloqua, LiveRamp, Zapier Acxiom, Salesforce Advertising Studio, and Pegasystems. In a recent study by Adstage , they found that average Google CPCs increased 117 percent year-over-year. That’s all it takes!

Database Marketing 45

Database Marketing PPC Work Management Marketing Management 45

Buzz Marketing for Technology

APRIL 6, 2010

When you think of lead nurturing platforms you typically think of firms like Eloqua, Marketo, Aprimo, LeadLife, Market2Lead, Silverpop, even Salesforce.com is getting into the lead nurturing space. But Facebook?

Lead Nurturing 100

Lead Nurturing Facebook Market2Lead Leads 100

SnapApp

APRIL 4, 2018

Common tool used: Marketo. . #3: Common tool used: Marketo. . #4: It should be mentioned that there are many higher level/intermediary metrics that still matter for making B2B marketing decisions like CPC, CTR, impressions, CPL, etc. Cost-per-click (CPC). 3: Sales Qualified Leads (SQLs). . 4: Cost-Per-Lead (CPL). .

Lead Ranking 107

Lead Ranking Paid Content Cost per Lead Marketing Qualified Leads 107

WebMarketCentral

JANUARY 22, 2008

In the words of the author, "You need to set three key metrics on the way to managing by revenue: required margin per sale; close and conversion rates; and affordable CPC. These numbers can change dramatically from day to day, so manage and adjust them." Pay Per Click: Boom or Bust?

SEM 20

SEM Paid Content Paid Search Agency Adsense 20