Buzz Cost per Acquisition CPC Marketo 
SnapApp
APRIL 4, 2018
Common tool used: Marketo. . #3: Common tool used: Marketo. . #4: 4: Cost-Per-Lead (CPL). . This metric will provide a tangible dollar amount so the marketing team can determine how cost-effective it is to acquire new leads across each of the different channels. Cost-per-click (CPC).
WebMarketCentral
JANUARY 22, 2008
In the words of the author, "You need to set three key metrics on the way to managing by revenue: required margin per sale; close and conversion rates; and affordable CPC. Pay Per Click: Boom or Bust? These numbers can change dramatically from day to day, so manage and adjust them." fade a bit."
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