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How To Build A Successful Pre-Launch Marketing Campaign

Optinmonster

If you answered yes to both of these questions, you’ll benefit from learning how to do pre-launch marketing. Drawing up a pre-launch marketing plan can help you attract customers to your brand-new business even before the actual launch day. It can generate a buzz around your product and get people to notice it.

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7 Marketing Trends to Jump on in 2022

Bannerflow

2022 will be the year of risk-taking in marketing. Your marketing team will need to be ready to embrace new strategies and approach their work from new angles. The wealth of new and innovative digital marketing initiatives provide many directions to take your marketing efforts. Influencer marketing. Virtual events.

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Why There Won’t Be a Live-Streaming Sports Revolution Anytime Soon

Contently

Today you can easily go to the website of a television network like ESPN or NBC, sign in with your cable subscription, and stream sports on your computer. Using an over-the-top service such as Apple TV, Amazon Fire, or Xbox One, you could watch an NFL game on your TV—no cable required.

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3 Companies Winning the OTT Race With Advertisers

readwrite

By the end of 2017, more than 22 million people had dropped their cable or satellite TV providers; millions more have chosen not to sign up for cable or satellite TV services at all. All in all, a whopping one out of three Americans is expected to forgo cable or satellite as the primary source of content viewing by 2021.

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How the HubSpot Content Team Overcame the "Pivot to Video"

Hubspot

With more consumers turning to video, media outlets and social networks began prioritizing content that kept viewers on-site. So now that this "pivot to video" buzz has largely subsided (at least until the next major Facebook algorithm change, am I right?), The Post-"Pivot to Video" Reality. where does the future of content stand?

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B2B Marketers Have Little Social Media Engagement

Online Marketing Institute

Home » B2B Marketers Have Little Social Media Engagement B2B Marketers Have Little Social Media Engagement Almost 60% of B2B marketers have little or no engagement in social media, according to a recent study by digital marketing firm White Horse.

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Social Media Marketing and Darwin: Evolution or Irrelevance

Buzz Marketing for Technology

Have your marketing efforts evolved with them? Marketing at the peak of the television era was relatively simple. There were also a growing number of cable channels that allowed smaller brands to afford broadcast advertising that could be delivered to more precise audience segments. The answer: You don’t. Sound daunting?