Adobe Experience Cloud Blog

FEBRUARY 17, 2011

Take YouTube, for example. Second only to Google, YouTube has rapidly emerged as an easy-to-use and reliable search tool; it overtook Yahoo as the second largest search engine in 2008 and is now the fastest-growing media platform in history. Remember how much of a game-changer television ads were to print and radio?

Top of Funnel 48

Top of Funnel B2B Sales Video Marketing B2B Marketing 48

Industrial Marketing Today

APRIL 26, 2010

Instead of interrupting people with television ads, inbound marketers create videos that prospects want to see. Instead of buying print ads in trade journals, they create their own blog and build an active community around it. Sign up now » | Read current issue » Subscribe via RSS Be the first to know about a new post.

Marketing Budget Creation 60

Marketing Budget Creation B2B Marketing Web 2.0 Marketing Budget 60

Single Grain

DECEMBER 23, 2019

Some of the most exciting announcements from Google Marketing Live 2019 – an annual conference for marketers to learn about the latest products or new features for the coming year – were smart advertising campaigns, YouTube's lead ads, and the audience expansion tool (similar to Facebook’s Lookalike Audience).

PPC 96

PPC Paid Content Marketing AI Trends 96

Webbiquity

FEBRUARY 7, 2012

Also noted: • One in four Americans watches a YouTube video every day. • In the coming year, 77% of companies plan to spend more on YouTube; three-quarters plan to increase spending on Facebook and blogs, and 73% will invest more on Twitter. B2B Marketing [r]Evolution (Content Marketing) by PropelGrowth on YouTube.

Paid Content 100

Paid Content Social Media Statistics Research 100

Hubspot

MARCH 12, 2012

Disrupting their favorite television show “with a word from our sponsors” is bad form (and ineffective in the age of DVRs), but starting a social media dialogue about the show -- even while it’s still being aired! -- is cool. 7) Develop an Editorial Strategy and Editorial Calendar.

Lead Management 28

Lead Management Work Management Marketing Management Lead Ranking 28

Hubspot

MAY 15, 2013

Customizing calls-to-action based on where an individual is in the buying cycle to optimize for results. What are these people interested in, what are they actually buying, and how can they be turned into a word-of-mouth marketing powerhouse?”. Terminating paid campaigns that aren’t delivering ROI.

Paid Content 28

Paid Content Education Planning Paid Search Agency 28