Marketing Insider Group

MAY 18, 2020

Thought leadership makes a lot of sense in most B2B content marketing scenarios, typically because the buying cycle is longer and may require multiple approvals. Find ways for your SME to network with these journalists so when they need a quote from an expert, they’ll reach out.

Thought Leadership 352

Thought Leadership B2B Thought Leadership Research Practices 352

Marketing Interactions

OCTOBER 5, 2022

Just as your marketing programs nurture net-new buyers across lengthy buying cycles, retention programs must kick in after onboarding and continue across the customer lifecycle. Your account manager and SME are the moderators there to help draw out the value scenario and answer questions that may arise.

Ideal Customer Profiles 62

Ideal Customer Profiles B2B Marketing Enterprise Management Work Management 62

Industrial Marketing Today

JUNE 19, 2010

Creating effective marketing content requires a well-rounded skill set that includes researching, interviewing subject matter experts (SME), customers, and internal stakeholders, compiling all that information into cohesive content and a basic understanding of any existing content management system (CMS) to update your online content library.

Relevance 60

Relevance B2B Marketing CMS Development Buying Cycle 60

Valasys

NOVEMBER 5, 2019

Projective yourself as the Subject Matter Experts (SME) is an effective strategy to establish trust at first contact with a B2B lead over email. The intent data can help improving the personalization quotient of the email marketing endeavors.

Contacts 51

Contacts Peer-to-peer Lead Ranking Lead Scoring 51

Content4Demand

DECEMBER 11, 2020

Use as many as you can. Taking your research to external sources will help you develop even richer personas. You can usually gather the best information by talking directly to your customers.

Research 98

Research Paid Search Agency Buyer Personas SME 98

Ambal's Amusings

JULY 15, 2010

The biggest challenge in white paper development and marketing is constructing a formal process that translates raw Subject Matter Expert (SME) interviews or online research information into a compelling white paper sufficient to generate high quality business leads and/or a greater number of social media followers.

Paper 100

Paper Enterprise Management Marketing Management SME 100

Ambal's Amusings

NOVEMBER 23, 2010

This is certainly a question that every white paper writer asks, but such a question can be taken in one of two different directions: Either questions to ask yourself before starting a white paper project or questions to ask of your subject matter expert (SME) as part of the white paper development process. ” Stephanie Tilton's Bio.

Paper 100

Paper Work Management Marketing Management SME 100