Remove Buying Cycle Remove Product Remove Purchase Remove ROMI
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How to Optimize the Cost of B2B Marketing

Valasys

B2B buying has always been a tricky proposition. A new study from marketing research firm Gartner revealed that despite the proliferation of digitization, 77% of B2B buyers still are under an impression that making a purchase is time-consuming & even painful. The conventional sales funnel has also changed for good.

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How a SoLoMo (Social, Local & Mobile) Content Strategy Aids B2B Marketing

Valasys

The data gathered from social chatter is analyzed & merged with data from the demographic, technographic, firmographic, psychographic & “fit-data” of the potential customers as well as their past browsing details & purchase histories. Let’s dissect each of the three pillars of a SoLoMo content strategy: 1.

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How to Scale Up Personalization to Streamline B2B Sales Cycle

Valasys

Marketers use personalization to streamline the B2B sales cycle & to scale up the Return on their Marketing Investment (ROMI). Deliver Hyper-Personalized Content to the Prospects: An important part of scaling-up personalization to streamline the B2B sales cycle involves delivering hyper-personalized content to the prospects.

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10 Advantages of Outsourcing B2B Sales Appointment Setting Services

Valasys

The entire process of reaching out to the right set of decision-makers including the influencers in the B2B marketplace by fixing appointments to bolster the Return on Marketing Investment (ROMI), as well as the Return on Investment (ROI), falls under the realm of B2B Sales Appointment Services. Lead Nurturing: .

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5 Reasons to use Emotional Analytics in B2B Marketing

Valasys

explicitly & implicitly) to understand the mood of a person & his attitude towards a prospective purchase. The technology is also called Emotional Analytics & provides insights about how a customer perceives a product. By Impactful Storytelling: Stories have the power to entice users to act.

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8 Reasons why B2B Marketers Should Prioritize Word of Mouth Marketing (WOMM)

Valasys

B2B marketers think that if they are providing spectacular products or services, it’s more than enough as the services will speak for themselves. People feel close to the ones close to them & therefore, online as well as offline word of mouth marketing has a strong influence on driving the purchase decisions of the prospects.

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7 Reasons to Use Content Marketing for the B2B Lead Generation

Valasys

Lead generation encompasses the marketing processes focused on stimulating & capturing the interests of ideal personas in a product or service; motivated by the purpose of developing sales pipelines. Tim Baker, Chief Product Officer at DataSift, quotes the importance of content marketing in driving businesses as follows: .