Valasys

JULY 17, 2020

By providing high-quality, relevant information tailored to the pain-points of the prospects, at each stage of their buying cycles, marketers can ensure that ongoing communication is established to nurture the leads down the sales funnel. Consider creating content specific to the specific stages in the buying cycles of the prospects.

Lead Generation 97

Lead Generation Lead Scoring Lead Ranking Generation 97

Industrial Marketing Today

MAY 18, 2010

Back in 2006, David Meerman Scott had a done comprehensive analysis over a nine-month period of the large number of meaningless phrases used in corporate marketing and PR materials. Let me end this post with a humorous video that I found on YouTube. The use of buzzwords or clichés in B2B marketing content is not a new trend.

B2B Marketing 60

B2B Marketing Web 2.0 Planning Demand Generation Agencies 60

Content Standard

SEPTEMBER 14, 2017

Joe rose to a moment of moderate YouTube fame by doing a “Stinky Fish Challenge” with his kids and sharing it with the world. Giving free reign of your brand to hundreds of thousands of people who aren’t marketers first is a recipe for brand confusion and PR gaffs. It was cute, it was fun.

Paid Search Agency 42

Paid Search Agency Personalization Companies Branding 42

Single Grain

MARCH 9, 2021

PR, content distribution, influencer marketing, and media tie-ups are done to acquire relevant and quality links. 3) Host Webinars and Podcasts. Webinars and podcasts are popular marketing strategies in 2021: Around 20-40% of webinar attendees turn into qualified leads. Step 6: Publish your webinar on YouTube.

Lead Scoring 137

Lead Scoring Lead Ranking Marketing Automation Services SEO 137

Convince & Convert

SEPTEMBER 20, 2010

You need to determine why your company should be social, for whom your efforts are intended and where your audience is in the buying cycle, and how you’ll measure success. Podcasts vs. YouTube. The pattern holds for YouTube and Linkedin, too. Yes, social media applies to B2B. Private brand communities vs. Facebook.

Social Media 147

Social Media Media Webinar Metrics Marketing & Strategy 147

Online Marketing Institute

MAY 18, 2010

Here Webinars, videos, key opinion leader Q&As articles or case studies (to name a few asset types) could be ideal ways to satisfy the needs of targets in this stage. The ideal would be to map assets to the needs of the target customer and their place in the buying cycle.

SEO 40

SEO Top of Funnel AIDA Digital Asset Management 40

B2B Marketing Zone Posts

APRIL 5, 2010

As part of the preparation for next Tuesday’s Webinar with 1to1 Media and Neolane (register here ), I poked around for some concrete examples of ROI from social media. In short buying cycles, where the buyer generally understands the category of the offering, and the transaction is quick and simple, this can be measured relatively easily.

B2B Marketing 40

B2B Marketing B2B Thought Leadership Planning B2B 40