Remove Business to Business Remove Buying Cycle Remove Microsite Remove Twitter
article thumbnail

How To Shorten The B2B Buyer Cycle With Landing Pages

Marketing Insider Group

The search campaign directed respondents to a topic-specific microsite that resulted in only a.5% We have also had success with creating specific content around each step in the buy cycle on each landing page. In consideration step we provide “how to build a business case&# and similar helpful tools, like template RFPs.

article thumbnail

How To Shorten The B2B Buyer Cycle With Landing Pages

Marketing Insider Group

The search campaign directed respondents to a topic-specific microsite that resulted in only a.5% We have also had success with creating specific content around each step in the buy cycle on each landing page. In consideration step we provide “how to build a business case&# and similar helpful tools, like template RFPs.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Is Content Curation an Easy Way for Content Marketers to Do More.

Industrial Marketing Today

What’s more, for organizations just getting into publishing online — for those just starting a blog, say, or a microsite — curated content can allow them to ramp up quickly, both from an SEO as well as content perspective.” an industrial and business-to-business (B2B) marketing communications company in Houston, Texas.

article thumbnail

33 Phenomenal Content Marketing and Copywriting Guides and Tips

Webbiquity

Disruptive as it is, this philosophical shift has spread widely and quickly: according to recent research , “86 percent of companies serving consumers and 92 percent of ‘business to business’ companies now use content marketing.” Sourcing B2B Content For Marketing Strategy!

article thumbnail

The Ultimate Dictionary of Marketing Terms You Should Know

Hubspot

4) B2B (Business-to-Business). An adjective used to describe companies that sell to other businesses. 5) B2C (Business-to-Consumer). Some systems also incorporate feeds from social media such as Facebook, Twitter, LinkedIn, and others. Learn more about how to use hashtags on Twitter, Facebook, and Instagram here.).