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6 Tips to Evolve Your Content Strategy in 2020

Valasys

Tack & Optimize your Brand SERPs Queries: Branding is one of the most important motivations behind content marketing. Marketers need to understand that search queries for their brand names in the search engines are vital touchpoints that need to be optimized to improve your omnichannel reputation.

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Why B2B Content Marketing is Important

Valasys

According to a study by Skyword, 87% of the visionaries & 81% of the leaders consider content to be central to their marketing endeavors. Because of the race for ranking higher for organic traffic fiercer on the search engine result pages (SERPs), your content can be the ultimate gateway to achieve higher organic rankings.

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Pay-Per-Click (PPC) Advertising Part 2 – Before You Begin: Measurement, Tracking and Setting Up Your Account

Go Beyond SEO

For example, you can structure your campaigns to target your ideal audience based on where they are in the buying cycle. Are you trying to generate leads or increase revenue? Average position: Where your ads appeared on the search engine results page (SERP.) What is it you want to achieve?

PPC 68
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Pay-Per-Click (PPC) Advertising Part 2 – Before You Begin: Measurement, Tracking and Setting Up Your Account

Go Beyond SEO

For example, you can structure your campaigns to target your ideal audience based on where they are in the buying cycle. Are you trying to generate leads or increase revenue? Average position: Where your ads appeared on the search engine results page (SERP.) What is it you want to achieve?

PPC 60
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B2B SEO: How to Rank Your Business Website Higher in Search

Single Grain

B2B SEO refers to getting your business site ranked higher in the SERPs in order to drive more traffic and sales to you. The way you do this is via content creation, content marketing, link acquisition, and UX optimization of your website. 57% of B2B marketers say that SEO generates more leads than any other marketing strategy.

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Google Algorithmic Update: SEO Best Practices for B2B Brands

Valasys

The marketers need to learn & optimize their digital marketing game to fit in the framework of Google across omnichannel. As the research methodologies of the prospects & customers have evolved, so have the results being reflected on the Search Engine Result Pages (SERPs). So, there is no “Rank-0” for the SERPs now.

SEO 59
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The 24 Best SaaS marketing agencies for 2023

accelerate agency

Here’s what to look for: Can they fulfill your SaaS marketing strategy requirements? Most businesses will be looking for SEO, content marketing, lead generation, and CRO. Make a list, and find an agency who’ll put together a SaaS marketing strategy based on your needs. Why aren’t my lead generation strategies working?