Content Marketing Strategy; How you need both an SEO and a lead generation/landing page plan.
NuSpark Consulting
JULY 24, 2011
This is important when you consider your approach to engaging with audiences, and where they are in their own individual buying cycles. If the prospect is later in the buy cycle, the website must engage the prospect and guide him/her to the next step- a call-to-action phone call, email, or web form. Nurturing email.
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