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Content Marketing Strategy; How you need both an SEO and a lead generation/landing page plan.

NuSpark Consulting

This is important when you consider your approach to engaging with audiences, and where they are in their own individual buying cycles. If the prospect is later in the buy cycle, the website must engage the prospect and guide him/her to the next step- a call-to-action phone call, email, or web form. Nurturing email.

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Content Marketing Strategy; How you need both an SEO and a lead generation/landing page plan.

NuSpark Consulting

This is important when you consider your approach to engaging with audiences, and where they are in their own individual buying cycles. If the prospect is later in the buy cycle, the website must engage the prospect and guide him/her to the next step- a call-to-action phone call, email, or web form. Nurturing email.

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Web Presence Optimization, Reloaded

Webbiquity

Because more than 80% of consumer purchases and 90% of b2b buying cycles now begin with search. If your potential customers can’t find you, they can’t buy from you. From there, make sure that your presence is search-optimized on the “big four&# social media platforms: Facebook, Twitter, LinkedIn and YouTube.

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Web Presence Optimization, Reloaded

Webbiquity

Because more than 80% of consumer purchases and 90% of b2b buying cycles now begin with search. If your potential customers can’t find you, they can’t buy from you. From there, make sure that your presence is search-optimized on the “big four&# social media platforms: Facebook, Twitter, LinkedIn and YouTube.

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15 B2B case studies show how content marketing drives ROI

Biznology

Use specific content solutions to impact different stages of the buying cycle. This campaign targeted C-level prospects in financial institutions with $1 billion or more in assets across the buying cycle. LINKEDIN : Had to be converted to social selling. Don’t create content for the sake of creating content.

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6 best Marketing and Advertising Campaigns for B2B Businesses

Valasys

It also employed persona workshops to better understand the roles, pain-points, buying cycle relevance & content preferences of each individual involved in the decision-making process. Drift ditched the website forms & promoted the live chat functionality to gain impressive results.

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33 Phenomenal Content Marketing and Copywriting Guides and Tips

Webbiquity

Though the panel discussion this post was written to promote is long past, the thoughts about content marketing shared here by Candyce Edelen are still well worth a read. That’s obnoxious and pretty blatant self-promotion! Seeking Marketing Alpha by Propel Growth Blog. ’ Yawn. Long Live Content Marketing by Rebelations.