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What Is Sales Intelligence? An Interview With DiscoverOrg CEO, Henry Schuck

DiscoverOrg

How is it different from a lead list? Henry : Sales intelligence is actionable information on prospects, your target accounts. You’re not missing buying cycles. Once you’ve nailed down a great prospect, you don’t struggle to get ahold of them. Or it might start by identifying who a great prospect could be.

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Why That Bargain Contact List You Bought is a Sales Dead End

DiscoverOrg

However, unless you are getting contact lists that have been verified as qualified leads, you’ll find soon enough that this is your own too-good-to-be-true deal. Here are just a few ways that unverified bargain contact lists can lead to sales drought rather than providing that rainmaker resource you wanted. Contact DiscoverOrg.

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Size Matters: Digging in to Employee Counts and Social Media Discrepancies

DiscoverOrg

It is a crucial data point for many common sales and marketing activities: segmentation, lead routing, outbound outreach, territory planning, and more. Larger companies, typically, have more complex buying cycles, more sophisticated internal processes, and more specialization throughout their org.

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Blast Off of the Sales Tech Stack: An Interview with Holger Schulze

DiscoverOrg

Check out the results of the 2015 B2B Lead Generation Trends Report, which was produced by Holger Schulze’s B2B Technology Marketing Community on LinkedIn. Another big change driving tech adoption is the balance of power shifting to the buyer who is now in control of the buying cycle, making it more complex from the seller’s perspective.

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What is Intent Data? The Predictive Sales Trifecta

DiscoverOrg

Your prospects are out there right now, hunting for a solution to a problem you can solve. Your website is likely one of your biggest lead sources … but it goes without saying that it’s not the only source of content online. When prospective buyers hit your website, you can track the activity and bump up lead scores accordingly.

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What is Intent Data? The Predictive Sales Trifecta

DiscoverOrg

Reading Time: 7 minutes Your prospects are out there right now, hunting for a solution to a problem you can solve. Your website is likely one of your biggest lead sources … but it goes without saying that it’s not the only source of content online. Read it: How to Use Intent Data (without Creeping Out Your Prospect).