Valasys

JUNE 10, 2019

Social Engagement: The top-funnel activity of Account-Based Marketing (ABM) starts with a target account’s key decision makers being served a targeted ad or a well-tailored piece of content on LinkedIn; that appeals to their pain-points. Bottom-Funnel KPIs. Machine learning has added new dimensions to modern B2B marketers’ ABM.

Account Based Marketing 60

Account Based Marketing Top of Funnel ABM Marketing Report 60

Valasys

MARCH 9, 2020

Marketers use personalization to streamline the B2B sales cycle & to scale up the Return on their Marketing Investment (ROMI). Deliver Hyper-Personalized Content to the Prospects: An important part of scaling-up personalization to streamline the B2B sales cycle involves delivering hyper-personalized content to the prospects.

Sales Cycle 64

Sales Cycle Paid Content Marketing AI B2B Sales 64

Marketing Insider Group

JANUARY 31, 2013

It provided me the opportunity to lead large agencies like Publicis. Return of Marketing Investment (ROMI) is a critical way for us to demonstrate the impact and tangible results we generate. Technology and innovation have changed the landscape, affecting consumer and customer behavior, decision-making and buying cycles.

Paid Search Agency 100

Paid Search Agency Advertising Agencies Planning ROMI 100

Valasys

MARCH 25, 2020

Real-time personalization helps develop an excellent environment for lead acquisition, nurturing and finally lead conversions in the form of sales closures. Capturing the Lead Data: One of the most important benefits of virtual event marketing is that it allows marketers to capture lead data points.

Event Marketing 45

Event Marketing B2B Marketing Marketing Management B2B 45

Valasys

SEPTEMBER 26, 2019

Discovering metrics that help the marketers in competitively benchmarking their competitors as well as in taking steps towards their business objectives, leads to the foundation of what we call the Social Media KPIs (or the Social Media Key Performance Indicators). to figure out what’s trending & what’s not.

Social Media 49

Social Media Media Youtube Multi-Channel 49

Valasys

JULY 29, 2019

Writing blog posts after researching the most common keywords being searched for by the prospects during their buying cycles helps the marketers in evoking positive emotions such as trust in the minds of customers. For any help with architecting a perennially healthy sales pipeline, feel free to contact us.

Analytics 49

Analytics Marketing AI Work Management WOMM 49

Adobe Experience Cloud Blog

JULY 20, 2009

The next interview in the B2B Marketing thought leader interview series is with John Watton, VP Marketing at ShipServ , the leading e-marketplace for maritime shipping (and also a Marketo customer). When I joined ShipServ, it was clear that we needed to better align our selling cycle to the buyers' buying cycle.

B2B Thought Leadership 48

B2B Thought Leadership Thought Leadership B2B Marketing Enterprise Management 48