Tony Zambito

SEPTEMBER 8, 2010

Image via Wikipedia. These challenges are creating a mandate for CEO’s to innovate towards new means of attracting new buyers, retaining existing customers, and maximizing value through customer loyalty.    Today's leading B2B CEO's are beginning to make brand experience a considerable component of strategy.

Buyer Personas 100

Buyer Personas Buying Cycle B2B Lead Ranking 100

Tony Zambito

OCTOBER 27, 2010

Image via Wikipedia.   Lauren further adds that a confluence of trends is changing the way buyers experience buying decisions and purchases.  One of the macro trends Lauren highlights is that buyers want content of real value. 

Trends 100

Trends Peer-to-peer Buyer Personas Marketing Automation Services 100

Tony Zambito

SEPTEMBER 22, 2010

Image via Wikipedia.   Leading their organization like an orchestra to understand how, in perfect harmony, they can create the sweeping composition that rivets the attention of buyers.    Viewing what each function is capable of in isolation and missing the harmonizing around the buyer experience. 

Top of Funnel 100

Top of Funnel Buyer Personas Marketing Automation Services Buyer's Journey 100

Industrial Marketing Today

APRIL 26, 2010

However, to be successful with social media, you have to provide real value and that usually comes from great content. Wikipedia defines content marketing as “an umbrella term encompassing all marketing formats that involve the creation or sharing of content for the purpose of engaging current and potential consumer bases.”

Marketing Budget Creation 60

Marketing Budget Creation B2B Marketing Web 2.0 Marketing Budget 60

Tony Zambito

OCTOBER 4, 2010

Image via Wikipedia.   Buyer Experience Innovation pays particular attention to the customer acquisition aspects of the B2B buyer experience cycles and how companies can embrace design thinking to create innovative buyer experiences.  B2B market CEO’s must feel a little like the great explorer’s of our time. 

Buyer Personas 100

Buyer Personas Marketing Automation Services Buying Cycle Lead Ranking 100

Tony Zambito

APRIL 17, 2011

Image via Wikipedia. These strategy areas include content strategy, social marketing, marketing automation, social selling, demand generation, and buyer experience marketing.    We are interacting with buyers who are becoming more knowledgeable and sophisticated with each cycle of new technologies introduced. . 

Buyer Personas 100

Buyer Personas Buying Cycle Buyer's Journey Demand Generation Agencies 100

Industrial Marketing Today

JULY 14, 2010

I searched Wikipedia for information but couldn’t find an exact definition. Creators, distributors, aggregators, and curators are all economically essential parts of the value chain. Bloggers of all stripes have counted on the popularity of “list” posts whenever they’ve run out of fresh ideas for content. What is content curation?

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Curation RSS Web 2.0 Content Marketing 60