DealSignal

APRIL 10, 2024

Intent data allows you to identify and target these specific folks, almost in real time. For example, when online users browse the internet, they leave a trail of intent signals in their path—page clicks, time spent on a page, and more. B2B intent data is a collected set of those signals.

Intent Data 52

Intent Data Ideal Customer Profiles Intent Marketing Automation Services 52

Choozle

SEPTEMBER 20, 2021

Last year, the car buying cycle changed as new trends and technologies emerged, and consumers accelerated the shopping process from home. For many people last year, the car-buying experience shifted to be almost exclusively online. It curates targetable audiences based on their previous online searches and intent.

Marketing & Strategy 55

Marketing & Strategy Marketing Strategy Top of Funnel Tips 55

Heinz Marketing

NOVEMBER 22, 2020

6sense is one of the best in the biz—their Account Engagement platform has the power to elevate any sales team, showing them exactly which companies are in the consideration and decision phases of their buying cycle. . 6sense will look for those trends in order to surface other companies that are following the same pattern.

Marketing Automation Services 139

Marketing Automation Services Work Management Marketing Management Buying Cycle 139

SalesIntel

OCTOBER 23, 2023

In this article, we’ll delve into the intricacies of SalesIntel’s PredictiveIntent and ZoomInfo’s Intent Signals, helping you understand their features, benefits, and use cases, empowering you to make an informed decision for your sales strategy.

Intent Signal 40

Intent Signal Zoominfo Intent Bombora 40

Valasys

JUNE 25, 2019

The ROBO (Research Online Buy Offline) report published by Bazaarvoice depicted that 82% of the smartphone users research on their phones about their preferred products or services, but make purchases offline. Thus, sales cycles are prolonged. Lead Nurturing: . Digital Footprinting & Tracking of Appointments: .

Enterprise Management 61

Enterprise Management B2B Sales Top of Funnel Marketing Management 61

TrustRadius Marketing

OCTOBER 3, 2022

This includes capturing leads, nurturing to build pipeline, improving sales velocity throughout the buying cycle, and closing deals. In its ideal form, demand gen touches on the full life cycle of the customer experience and can be both broad and narrow in its initial reach.

Account Based Marketing 52

Account Based Marketing Demand Generation Agencies Demand Generation ABM 52

Valasys

APRIL 3, 2023

” Most organizations are centered around better comprehension their client experience across the purchaser’s excursion. Zeroing down: Intent data gives data about the thing being looked for and how high the buy goal for an item or administration is.

Intent Data 52

Intent Data Intent Marketing AI Marketing Analytics Tools 52

Madison Logic

OCTOBER 11, 2022

Intent data helps marketers know when a prospect is active and ready to be engaged. . Shorten sales cycles: Have you ever wandered through a store, not sure what you’re looking for? This type of intent data can be highly predictive of purchase intent. . Customer Success and Retention .

Intent Data 52

Intent Data Intent Marketing Budget Buyer Intent 52

Zoominfo

AUGUST 23, 2022

Data from Salesforce states that 72% of B2B decision-makers expect a similar experience from a B2B website as they would from a B2C website — expectations that persist across the entirety of the purchasing journey. In addition, many companies are choosing to involve salespeople later and later in the buying cycle.

B2B Sales 100

B2B Sales Trends Zoominfo B2B 100

Madison Logic

AUGUST 24, 2023

It’s the key to identifying and prioritizing the best accounts for engagement, crafting personalized content to speed up the sales cycle, and optimizing pipeline impact and ROI. Research supports using multiple sources to validate assumptions, identify buying group members, and map out the buying cycle stages.

Intent Signal 52

Intent Signal Marketing Automation Services Intent Data Account Based Marketing 52

Valasys

JULY 23, 2019

180bytwo’s Intent-based solution called “eCHO B2B Technology Intent” assimilates billions of Buying Intent Signals, Precise Location Intelligence, and advanced Artificial intelligence (AI)-based solutions.

Intent Data 8

Intent Data Intent Marketing AI Enterprise Management 8

PureB2B

JANUARY 3, 2022

For example, intent data — which is often used by both marketers and their content syndication partners — adds another level of targeting precision that amplifies the inherent strengths of content syndication. Intent signals can identify customers or accounts that are in an active buying cycle, for instance.

Top of Funnel 62

Top of Funnel High Quality Lead Lead Gen Sales Qualified Leads 62