The ROI Guy

MAY 18, 2017

More stakeholders than ever are engaged in enterprise buying decisions. According to Gartner, the average enterprise technology buying team now includes more than 13 people ! Now, Gartner research indicates that a meager 1 in 5 of the decisions are led by IT people. Who’s in Charge: The Business or IT?

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Exo B2B

JUNE 26, 2023

It speaks to your customers, guides them through the buying cycle, or customer journey, and acts as a powerful SEO magnet. Let me start by quoting a Gartner study on the power of content in the customer journey. Yet you should be aware that quality content marketing performs better. B2B content marketing.

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The ROI Guy

FEBRUARY 20, 2019

One reason for the delay is that modern B2B buyers want help accelerating the decision process and assuring decision success. Even more troubling is the fact that 94% of today’s B2B decision makers have participated in a canceled buying cycle. Every time a B2B buyer considers a purchase, they face internal struggles.

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Gartner Buying Cycle Differentiation Buyer's Journey 45

Valasys

FEBRUARY 28, 2020

The trick lies in focusing on every part of the buyers’ journeys & accordingly designing pieces of content tailored to each of the individual buying cycles of the prospects. Employ Storytelling : Buying is more of an implicit decision. billion in 2015 to $4.0 billion by 2020.

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Loyalty Top of Funnel Content Marketing Ad Building 72

Valasys

JANUARY 17, 2020

To perform a better job of selling their products to the B2B customers, marketers must understand how to talk to them & help them at the individual stages of their buying cycles. According to a report by Gartner, B2B marketers generate a meager of 19.4% of their digital commerce revenue from mobile.

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Marketing Insider Group

JANUARY 24, 2013

A curated production process + a fully-vetted community of creative pros = outstanding and affordable video content. Gartner_Inc – Gartner – The leading global provider of independent and objective technology related to research and advice. Storytelling through content marketing, blogs, social media & more.

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NetLine

JULY 17, 2023

In this post, we will explore the essential skills, competencies, internal processes, technologies, and tools that B2B marketers need to deliver high-quality leads and impact pipeline using intent data. One of the most important processes that must be in place is a smooth working relationship between sales and marketing.

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