Convince & Convert

SEPTEMBER 20, 2010

You need to determine why your company should be social, for whom your efforts are intended and where your audience is in the buying cycle, and how you’ll measure success. Linkedin Groups vs. Twitter. Twitter is even narrower at 36% – 46%. Private brand communities vs. Facebook. Podcasts vs. YouTube.

Social Media 149

Social Media Media Webinar Metrics Marketing & Strategy 149

Online Marketing Institute

MAY 18, 2010

Longer sales cycles due to more complex products and services and business purchasing processes often require more information. It’s helpful to know what types of documents or information is published as you build out your content strategy and optimization plan. Guru J Great information and comments below.

SEO 40

SEO Top of Funnel AIDA Digital Asset Management 40

Convince & Convert

MARCH 3, 2010

Consumers are using social media (especially Twitter) as a 1-800 line, and agencies should be helping their clients answer the social telephone by setting up listening posts and protocols, and trying marketing to customer service in real-time. If you’re an agency that has all of this figured out, congratulations.

Social Media 122

Social Media Paid Search Agency Media Advertising Agencies 122

BenchmarkONE

NOVEMBER 23, 2018

In addition to social media’s prominent place in the worlds of your users, it also has targeting and contact information built in. Content is one of the most important parts of the buying cycle. To see the information, you need to fill out a multi-part lead form. Let’s look at both. Thankfully, this isn’t a deal breaker.

Social Media 76

Social Media Sales Qualified Leads Lead Scoring Lead Ranking 76

Ambal's Amusings

JULY 15, 2010

How should marketers solve this informational need? Blog WhitePaperPundit Twitter Jonathan_Kantor. Jonathan's experience with white papers is also coupled with over 25 years of enterprise business experience with leading industry innovators such as Apple Computer, Microsoft, Digital Equipment Corporation, and J.D.

Paper 100

Paper Enterprise Management Marketing Management SME 100

Webbiquity

FEBRUARY 21, 2012

Of course, in the B2B realm, your content should be targeted at addressing a specific question or concern of a specific type of buyer at a specific stage of the buying cycle (e.g. There are several ways to find the key influencers in any industry. Follow them on Twitter. . • eBooks / digital magazines. Blog posts.

Social Media 100

Social Media Top of Funnel Social Marketing B2B Marketing 100

ClearVoice

DECEMBER 7, 2020

Reaching a customer “on their terms” means the person was already looking for this information or potential solution. An important call-out with inbound marketing drivers is that these tactics encourage action: submitting a demo form, clicking on an article link on Twitter, or subscribing to receive content via email. Social media.

Inbound Marketing 52

Inbound Marketing Enterprise Management Paid Search Agency Work Management 52

Hubspot

APRIL 5, 2013

A persona includes information such as what sort of person they are (education, income level, or job, for example) as well as what’s important to them (saving time or money, for example). Have access to all of this information will help you make better decisions on which social networks you spend your marketing time.

Top of Funnel 28

Top of Funnel Buyer Personas Marketing Automation Services Long Tail Marketing 28

seo.co

FEBRUARY 14, 2023

Find the target market most likely to buy your product, and gear all your content to them. Offering some valuable, practical information. With unique content, focused on providing valuable information and making your readers’ lives easier, you’ll have no trouble attracting more people to your brand.

Paid Content 97

Paid Content Paid Search Agency Work Management Marketing Management 97

Ambal's Amusings

NOVEMBER 23, 2010

How can you create a white paper that serves it purpose - create high quality leads, provide useful information to potential customers etc. Blog WhitePaperPundit Twitter Jonathan_Kantor. Twitter Keywords: White Paper , Whitepaper , #whitepaper , #wppundit. Blog Savvy B2B Marketing Twitter StephanieTilton.

Paper 100

Paper Work Management Marketing Management SME 100