Webbiquity
FEBRUARY 13, 2010
Without a solid content strategy to support that movement through the marketing and sales cycle, all you’ve got is a nice email system. Divided into six sections, as an appetizer the book starts off with eMarketing Essentials , the “why&# of using content marketing for complex sales. Share this on FriendFeed.
NuSpark Consulting
JULY 24, 2011
Been thinking about content marketing again and after some recent engagements with some clients, I thought I’d better shed some light on some important considerations as a further understanding of what content marketing is and how it is deployed. Other websites or emarketing channels. Offline marketing efforts. Pure lead generation.
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Ambal's Amusings
APRIL 21, 2010
The pursuit of thought leadership positioning and long-tail search will drive a sharp increase in multi-author corporate blogging. Conduct an audit to determine nature and effectiveness of content marketing assets vis-à-vis purchase influencers and points in the buying cycle. Strengthen weak spots. Fill the holes.
NuSpark Consulting
JULY 24, 2011
Been thinking about content marketing again and after some recent engagements with some clients, I thought I’d better shed some light on some important considerations as a further understanding of what content marketing is and how it is deployed. Other websites or emarketing channels. Offline marketing efforts. Pure lead generation.
Marketing Insider Group
JUNE 18, 2010
Try These Traditional Tactics Now Share In a recent article from eMarketer, “ Is Social a Source for B2B Leads? ”, a survey from Leadforce1 is highlighted showing that social media is not producing the kind of engagement that drives leads. Share your thoughts, post a comment. So what’s a marketer to do?
markempa
OCTOBER 17, 2006
« How to Become a Thought Leader and Attract Customers | Main | E-book: Why Naked CRM Doesnt Work » Lead Generation for the Complex Sale I recently did a phone interview on Lead Generation for the Complex Sale with Nettie Hartsock for Allbusiness.coms Must Read Business Books column. Whats your definition of lead generation?
Webbiquity
FEBRUARY 2, 2011
It helps move a prospect along the buying cycle. Stephanie Tilton says a company has developed enough content “when it has created content that answers prospects’ questions at each stage of the buying cycle,&# then outlines a process for determining exactly what that means in any given organization.
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