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7 Reasons to Use Content Marketing for the B2B Lead Generation

Valasys

Assimilating Case Studies into the Content Strategies: . Creating & publishing case studies is all about telling the success stories of brands & showing the value proposition of the products or services. The marketers should also necessarily align their core visions with the results being published.

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Need to Drive Leads? Try These Traditional Tactics Now

Marketing Insider Group

Nurture your email list with an invitation to visit a resource center that provides thought leadership from well-known experts, webcast and podcast replays, short videos and product demos, customer testimonials and case studies.

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Content Investments Effective When Aligned to Facilitate Buyer’s Journey

The ROI Guy

The good news is that some tactics are perceived worthy, including tactics that involve direct interaction with buyers such as in-person events (78% effective) and webinars / webcasts (70%). More personalized and relevant content also ranked as more effective, including the use of case studies (70%) and videos (61%). Why now?

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A Lead Generation Plan Begins With Content Marketing Strategy

NuSpark Consulting

white papers, case studies, website copy, videos, podcasts, blogs). Besides content, demos, seminars, and webcasts are also content approaches that require web form registrations for lead capture. What is described above is called the buying cycle. Educating about potential solutions to the problem.

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A Lead Generation Plan Begins With Content Marketing Strategy

NuSpark Consulting

white papers, case studies, website copy, videos, podcasts, blogs). Besides content, demos, seminars, and webcasts are also content approaches that require web form registrations for lead capture. What is described above is called the buying cycle. Educating about potential solutions to the problem.

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7 Places You Need to Publish Content on Your Website (Beyond Your Blog)

Hubspot

Because the traffic to your resource center is in a different stage of the buying cycle than the traffic interested in looking at technical documentation surrounding your product or service. Do you have an arsenal of multimedia content, like podcasts, webcasts, and videos? Reviews, Testimonials, & Case Studies.

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Content Marketing Tips for Lead Nurturing

markempa

Direct mail examples: personal letters, dimensional mailers, books, post cards, newsletters, press releases, white papers, event invitations, research reports, case studies, success stories and third-party articles. Special reports — Think industry trends, what’s hot and buying guides. What can you send via email?