The ROI Guy

DECEMBER 10, 2011

Results indicate a continued and decided crisis in confidence with content marketing, with close to half of marketers indicating that some of the most popular tactics are perceived as less effective or ineffective, including social media (50%), articles (49%), microsites (44%), and blogs(42%). Why now?

Effectiveness 40

Effectiveness Marketing Budget Microsite Webcast 40

markempa

FEBRUARY 9, 2015

Direct mail examples: personal letters, dimensional mailers, books, post cards, newsletters, press releases, white papers, event invitations, research reports, case studies, success stories and third-party articles. Special reports — Think industry trends, what’s hot and buying guides. What can you send via email?

Lead Nurturing 120

Lead Nurturing Sales Qualified Leads Lead Scoring Lead Ranking 120

Webbiquity

FEBRUARY 21, 2012

Case studies. Webinars / webcasts. Microsites. Of course, in the B2B realm, your content should be targeted at addressing a specific question or concern of a specific type of buyer at a specific stage of the buying cycle (e.g. Content can be produced in a wide variety of formats: • White papers. Blog posts.

Social Media 100

Social Media Top of Funnel Social Marketing B2B Marketing 100