Has B2B Social Media Marketing Crossed the Chasm?
B2B Marketing Traction
JANUARY 17, 2013
I think social media has crossed the chasm for B2B marketers as a way to create brand awareness. My personal belief is that B2B social media marketing adoption is subject to two major factors in the pragmatic Early Majority marketplace. Pragmatists unite – it may be time to think about getting on board.
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