Q2: How do you gain buy-in from top management to make Twitter part of B2B marketing plan. Presenting case studies & successes based on parity products and services. Gain buy in from management by showing a clear plan/strategy with clearly defined goals and how Twitter will achieve goals. Gain management buy-in by providing evidence of the biz’s relevant conversation happening on twitter. Forrester has set a great example for Twitter use. Advice from Marketing Peers. These sessions are a tremendous source of ideas, insights and data. MORE >>

Q2: How do you gain buy in from top management to make Twitter part of B2B marketing plan. Presenting case studies & successes based on parity products and services. Gain buy in from management by showing a clear plan/strategy with clearly defined goals and how Twitter will achieve goals. Gain management buy-in by providing evidence of the biz’s relevant conversation happening on twitter. Forrester has set a great example for Twitter use. Author: Chris Herbert. These sessions are a tremendous source of ideas, insights and data. PR Dept? MORE >>

The question any marketer needs to ask - Are your marketing efforts adding to the clutter, or driving a valuable dialogue and as a result, connecting meaningfully with prospects to advance the buying cycle? Rounding up the challenges, recent studies indicate that 9 out of 10 of buyers say that when they are ready to buy, they find you. With ready access to an unprecedented wealth of on-line information, and skepticism toward vendors as a result of direct marketing overload, buyers have revolted and taken the buying cycle into their own hands. MORE >>

Successful demand generation programs are uniquely challenged today, and must address a changing landscape where: Economics are driving more decisions; The Internet is fueling a prospect driven buying cycle, and; Prospects are faced with information overload resulting in shorter attention spans than ever. Frugalnomics Changes Everything According to Forrester analyst Scott Santucci, "Go-to-market models always change during periods of disruption, and this economic downturn has been deep, long, and might not even be over. How to Measure and Present the Effectiveness of Yo. MORE >>

With thousands of people registered for these events, I’ve decided to provide a summary of the three presentations for any that couldn’t attend. The first presentation was Email Segmentation Made Easy presented by Sara Ezrin, a Director of Services at an Email Provider, CheetahMail. While the presentation focused on B2C, highlighting segments, such as those who abandon carts, best practices from the session could be applied to B2B organizations. . Buying Expensive. Buying More but Paying less. The flow they presented was: . Loyalty. Report. MORE >>